How to measure video engagement on your website

The best marketers are constantly looking for better ways to engage with their core audience, but the question is:

Are you?

You probably know that social media is important, and you probably already use email marketing to some degree. You might even have your own Youtube-channel.  Video is one of the most engaging forms of content you can create, and if you have anything to sell, you can probably create a video about it. But, here’s one  problem with Youtube videos:

When it comes to any form of digital content, you want to track and measure the engagement, the conversions and other metrics. If not for anything else, just to see that the content is producing the results you’re expecting.

If you’re generating  leads,  for example, you can see who signed up for your newsletter. But if you’re generating views... You can’t see who watched your video.

It might come as a surprise, but you can actually identify who’s watching your embedded videos. Want to know how? Keep reading!

90% of users say they think it’s easier to make a decision if they can see a video about a product they are reviewing. - Insivia

Marketers have been using video long before Youtube was around, and they will continue to use it for one reason:

It works.

Not only does it increase engagement and time-on-site - if it contains even a little bit of storytelling, but it also becomes very hard for anyone not to watch it.

This is why it’s crucial that you have a compelling  offer  in  the end of your video, or a very clear next step for your visitor to take. That way, your visitor knows what to do next if she wants more information.

If you’re using Triggerbee, you can see when someone starts playing your video, pauses it and finishes it, like this:

Okay,  so..  Why do I need this?

3 words: 

Timing, timing, timing.

If you can treat your visitors differently based on their behaviour and interest, you should do that. Most users expect personalisation to at least some degree, and this certainly qualifies as personal (and relevant).

A recent study from ComScore shows that 64% of website visitors are more likely to buy a product online after watching a video.

Since Triggerbee is all about measuring and automating events based on specific visitor behaviour, we always recommend treating your visitors based on their behaviour. When a visitor  has  watched your entire video, they are clearly more engaged than the average user, and that also means that you probably could convert a lot more visitors like that, into customers.

There’s a few ways you can do this, but we recommend using a well-timed popup on the next pageview that is only displayed to those that watched the entire video.

Further reading:
How to integrate Youtube with Triggerbee
How to integrate Vimeo with Triggerbee