How to measure video engagement on your website
The best marketers are constantly looking for better ways to engage with their core audience, but the question is:
You probably know that social media is important, and you probably already use email marketing to some degree. You might even have your own Youtube-channel.
But, here’s one
When it comes to any form of digital content, you want to track and measure the engagement, the conversions and other metrics. If not for anything else, just to see that the content is producing the results you’re expecting.
If you’re generating
But if you’re generating views...
You can’t see who watched your video.
It might come as a surprise, but you can actually identify who’s watching your embedded videos.
90% of users say they think it’s easier to make a decision if they can see a video about a product they are reviewing. - Insivia
Marketers have been using video long before Youtube was around, and they will continue to use it for one reason:
Not only does it increase engagement and time on site - if it contains even a little bit of storytelling, it becomes very hard for anyone not to watch it.
This is why it’s crucial that you have a compelling
If you’re using Triggerbee, you can see when someone starts playing the video, like this:
And you can see when someone finishes watching it, like this:
Why do I need this?
Timing, timing, timing.
If you can treat your visitors differently based on their behaviour and interest, you should do that.
Most users expect personalisation to at least some degree, and this certainly qualifies as personal (and relevant).
A recent study from ComScore shows that 64% of website visitors are more likely to buy a product online after watching a video.
Since Triggerbee is all about measuring and automating events based on specific visitor behaviour, we always recommend treating your visitors based on their behaviour.
When a visitor