Tracking eCommerce purchases (for non-developers)

Note: This method of tracking purchases in an eCommerce-store is not 100% accurate. This goal gets fulfilled when someone visits a page - not when an actual purchase is verified.

If you need more accurate results, ask your developer to read these articles:  Logging goals and events with javascriptTracking eCommerce events.

Tracking purchases with URL-based goals. 

A goal is a pre-determined action that your users take on your website. When a user fulfils that goal (or takes that action), you will see it in your insights list like this:

You can do this in two ways:

  1. With URL (website address)
  2. With javascript

Today, you're going to learn how to do it with URL.


Step one

When it comes to eCommerce websites, it usually has 3 key pages. 

  1. The product page (where you add to cart)
  2. The checkout page (where you fill in your information and card number)
  3. Thank you page (or the "Receipt"-page)

You want to find the address to your Thank You-page and use that as a goal. 

This is because both your product page, the shopping cart and the checkout page are frequently visited, while your Thank You-page is NOT visited by anyone unless they've made a purchase. 

Note: If you don't have a Thank You-page, add one if possible. Else you need to ask your developer to log purchases and send data into Triggerbee with code.

Here's an illustration of where you should put your Purchase Goal:

Where do I set up my goal in Triggerbee?

1. Log in to Triggerbee, and click on Settings (the little cogwheel thingy to the op right)

2. Choose Goals

3. Click on Add Goal

4. Give your goal a name, and paste the URL (address) to your Thank You-page, in the URL field. You can SKIP the "Url funnel" option for this.

5. Make sure you have named your goal accordingly, and that the address to your Thank You-page is correct.

Note: DO NOT include your domain, only include your page.

Wrong: https:/www.mystore.com/thank-you

Right: /thank-you

6. Hit Save and you're done!

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