Show widget based on keywords in the query string

The ability to target widgets based on the query string in the visitors' URL opens up unlimited possibilities webpage personalization. Here's a bunch of different use cases of query string targeting:

  • Use utm_source=facebook to target all Facebook visitors
  • Use utm_campaign=influencerSarah to target all visitors from an influencer campaign
  • Use utm_campaign=10percentsummerdiscount to target all visitors from your campaign and greet them with the discount code
  • Use utm_custom[email]=name@email.com to target specific visitors with unique offers
  • Use your own parameters, like customer=triggerbee to greet your prospects when visiting your site, or demolink=triggerbee to send out unique demo links

Note: The query string targeting requires that you work with query strings and UTM-tracking in the links to your webpage. Read more about that here

1
Navigate to the Audience section in the Widget editor.
2
Select the option "show widget to a specific audience" and scroll down to "If a Querystring is present".
3
Enter the query string you want as an identifier. You can add one or more query strings. 

Note: Wildcards can be used for broader query strings.

4
Publish your widget. The widget will now be available at www.yourwebpage.com?utm_source=facebook
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