Show widget based on keywords in the query string
The ability to target widgets based on the query string in the visitors' URL opens up unlimited possibilities webpage personalization. Here's a bunch of different use cases of query string targeting:
utm_source=facebookto target all Facebook visitors
utm_campaign=influencerSarahto target all visitors from an influencer campaign
utm_campaign=10percentsummerdiscountto target all visitors from your campaign and greet them with the discount code
utm_custom[email]=email@example.com target specific visitors with unique offers
- Use your own parameters, like
customer=triggerbeeto greet your prospects when visiting your site, or
demolink=triggerbeeto send out unique demo links
Note: The query string targeting requires that you work with query strings and UTM-tracking in the links to your webpage. Read more about that here
- Navigate to the Audience section in the Widget editor.
- Select the option "show widget to a specific audience" and scroll down to "If a Querystring is present".
Enter the query string you want as an identifier. You can add one or more query strings.
Note: Wildcards can be used for broader query strings.
- Publish your widget. The widget will now be available at www.yourwebpage.com?utm_source=facebook