What You Can Do with the Email Integration
Segment visitors based on what campaigns they come from. On each subscriber you can see their profile history and see what campaigns they have visited from
Track subscriber actions onsite
You can follow each individual subscriber as they land onsite. See all their actions, did they spend time with your content, view the entire product demo video, scrolled down all the way on the blog post? Once the session has been associated with the email address all future visits from that visitor will be identified as the subscriber. And not only future visits but also past visits. This works with cookies so if the visitor removed their cookie the association is gone.
Opt in subscribers
Opt in your subscriber from the Conversion Widgets you have created directly to your subscriber list. Do this by setting ut an Automation Trigger.
Profile subscriber list
Have Triggerbee automatically update the subscriber list with data collected onsite. Data can be Lead Score, Progressive Interest Profiling, achieved goals. Set this up when you activate and configure the integration app. Select which subscriber list you want to add data to and select the values / columns you want.
Using Automation Triggers you can let actions that happens onsite trigger emails. Recipient kan either be the visitor or your own sales/marketing staff. This is not yet enabled for all Email Integration Apps.
Add to Nurturing Track / Initiate Drip Campaigns
Using Automation Triggers you can modify properties on the subscriber (mergevars, demographic fields) which can be used to control email tracks inside the email service. Most email distribution providers typically allows a drip campaign to be initiated upon Opt in also.
A visitor signs up for a webinar. This action sets a goal in Triggerbee. Upon goal completion there is a Automation Trigger that adds the subscriber to the email list “Webinar signups” . The email platform is then configured to send a drip campaign of three emails, one every week, to all new subscribers.
Haven't set up your email integration to Triggerbee yet? No worries. Click here for instructions.