Tracking Goals with Google Tag Manager
- 1
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Login to Google Tag Manager. Start by navigating to "Variables" and click on "Configure".
Check all the options under Click. Hit save. - 2
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Navigate to Triggers and click on "New".
- Choose "Click - All elements" under the headline Trigger Type.
- Choose "Some clicks" in the radio buttons that appear.
- Choose "Click - All elements" under the headline Trigger Type.
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Then you have to find the CSS class name on your link or button on your website.
- 3
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Navigate to "Tags.
- Click on "New"
- Choose "Custom HTML"
- 4
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Paste the following snippet in the box:
<script>mtr.goal("Your Goal Name Here");</script>
IMPORTANT: Replace the text that says Your Goal Name Here - and make sure you use "quotes" on both sides of your text. The text you write is what the name of your goal will be.
Example goals
- Add to cart:
mtr.goal("Added to cart");
- Completed purchase:
mtr.goal("Completed purchase");
- Downloaded PDF:
mtr.goal("Downloaded PDF");
Each of these goals should be run separately in separate tags.
- Add to cart:
- 5
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Click on "Add Trigger, and choose the trigger you set up in step 2. Now you should have something that looks like this:
- 6
- Hit save, and you're done! Try clicking on the button you added your goal to and see if it pops up in the Triggerbee visitor feed.
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Keep in mind: It can take up to 10 minutes before your goal appears in the visitor list.