Intro to Goals
Goals are used to measure how often users complete specific actions. They represent important events on your website that contributes to the success of your business. Common examples of goals are:
- Form submission
- Adding a product to the cart
- Completing a purchase
- Widget conversion
- Downloading whitepapers/guides
- Gave Consent
Using and defining goals is a fundamental component of any digital marketing plan because they help you see what's working and what's not. They also help you to segment your visitors.
Having properly configured goals allows Triggerbee to provide you with critical information, such as the number of conversions and the conversion rate for your website. Without this information, it's almost impossible to evaluate the effectiveness of your business online and marketing campaigns.
How to use Goals in Triggerbee
Besides measuring the success of your website, goals are a critical part of getting the most out of Triggerbee.
Triggerbee uses Goals to:
- Trigger automatic workflows
- Target Widgets for specific audiences
- Create filters in your visitor list and your People contact database
- Highlight important sessions on your visitor list
You can control almost everything in Triggerbee with Goals, so it's very important that you learn how to use them and work with them.
Different types of goals
All goals have the same visual appearance in Triggerbee. To indicate that a goal has been fulfilled, the visitor will get a badge for each goal. Together with the badge, is the name of the goal.
Note: We strongly recommend to use Google Tag Manager or similar to set up goals.
|Widget conversion||Automatic||As soon as you have created and published a widget, a goal will automatically be created. All Widget goals are called Widget: [Name of your Widget]|
|Video view||Automatic||Upon activating the Youtube and Vimeo apps, Triggerbee will set a goal whenever a user watches 100% of an embedded video.|
|Page view||URL Goal||A URL Goal is set when a user visits a certain page on your website.|
To get going with Goals
The following resources will help you set up goals and start to track your online success.