An intro to Goals in Triggerbee
Goals are used to measure how often users complete specific actions.
- Click on a button
- Page view
- Widget conversion
- Submitted form
- Completed purchase
- When a user has watched an embedded Youtube/Vimeo video on your website
Using and defining goals is a fundamental component of any digital marketing plan because they help you see what's working and what's not.
Having properly configured goals allows Triggerbee to provide you with critical information, such as the number of conversions and the conversion rate for your website. Without this information, it's almost impossible to evaluate the effectiveness of your business online and marketing campaigns.
How Goals are used in Triggerbee
Besides measuring the success of your website, goals are a critical part of getting the most out of Triggerbee.
Triggerbee use Goals to:
- Trigger automatic workflows
- Target Widgets for specific audiences
- Create filters in your visitor list and your People contact database
- Highlight important sessions on your visitor list
You can control almost everything in Triggerbee with Goals, so it's very important that you learn how to use them and work with them.
Different types of goals
All goals have the same visual appearance in Triggerbee. However, they can come from different type of events.
|Widget conversion||Automatic||As soon as you have created and published a widget, a goal will automatically be created. All Widget goals are called Widget: [Name of your Widget]|
|Video view||Automatic||Upon activating the Youtube and Vimeo apps, Triggerbee will set a goal whenever a user watches 100% of an embedded video.|
|Page view||URL Goal||A URL Goal is set when a user visits a certain page on your website.|
We strongly recommend using Google Tag Manager or similar to setup goals.
The following resources will help you set up goals to track your online success.