An intro to Goals in Triggerbee

Goals are used to measure how often users complete specific actions.

Goals in Triggerbee represent important events on your website that contributes to the success of your business. 
Here are some examples of common goals:
  • Click on a button
  • Page view
  • Widget conversion
  • Submitted form
  • Completed purchase
  • When a user has watched an embedded Youtube/Vimeo video on your website

Using and defining goals is a fundamental component of any digital marketing plan because they help you see what's working and what's not. 

Having properly configured goals allows Triggerbee to provide you with critical information, such as the number of conversions and the conversion rate for your website. Without this information, it's almost impossible to evaluate the effectiveness of your business online and marketing campaigns.

How Goals are used in Triggerbee

Besides measuring the success of your website, goals are a critical part of getting the most out of Triggerbee.

Triggerbee use Goals to: 

  1. Trigger automatic workflows
  2. Target Widgets for specific audiences
  3. Create filters in your visitor list and your People contact database
  4. Highlight important sessions on your visitor list

You can control almost everything in Triggerbee with Goals, so it's very important that you learn how to use them and work with them.

Different types of goals

All goals have the same visual appearance in Triggerbee. However, they can come from different type of events. 

Some goals are automatic, but if you want to log more advanced events you will need to use JavaScript. 

Goal

Type

Comment

Widget conversion Automatic As soon as you have created and published a widget, a goal will automatically be created. All Widget goals are called Widget: [Name of your Widget]
Video view Automatic Upon activating the Youtube and Vimeo apps, Triggerbee will set a goal whenever a user watches 100% of an embedded video.
Gave Consent Automatic/JavaScript If you're using Triggerbee Consent, a goal called "Gave Consent" will automatically be logged when a user converts in a Widget, and ticks the consent checkbox. 
Page view URL Goal A URL Goal is set when a user visits a certain page on your website.
Form submission JavaScript If you have a non-Triggerbee form on your website, you need to use javascript to log form submissions as goals. Useful if you want to track event registrations, signup forms or login forms.
Button click JavaScript Button click goals are useful when you want to track when users add products to their shopping cart or if you have an important CTA on a landing page.
Completed purchase JavaScript Tracking completed purchases should ALWAYS be done with javascript if possible, when the user clicks on the very last button in your checkout process (ex. "Complete purchase").

We strongly recommend using Google Tag Manager or similar to setup goals.

Further reading

The following resources will help you set up goals to track your online success.

  1. Setting up your first Goal
  2. Setting up eCommerce Goals (non-developer version)
  3. Advanced: eCommerce Goals (developer friendly)
  4. Tracking Goals with JavaScript
  5. Tracking Form Submissions with Goals
  6. Tracking Goals with Google Tag Manager

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