Integrating with Mailchimp

Integrating Triggerbee with Mailchimp opens up the possibilities of communicating with your subscribers based on their behavior and interests on your website, and only send them content you know they want to read. Higher engagement, more meaningful conversations and better insights about your subscribers are just a few clicks away. 

As soon as your subscriber's lands on your website, Triggerbee starts tracking their behavior, activity, and interests. When they click on a button on your website, fill out a form, or visits any page, Triggerbee will collect that information and build a subscriber profile based on their behavior. When your subscriber is done browsing, Triggerbee automatically updates their profile in your Mailchimp account with their activity from your website. That means the next time you send out an email campaign, you can target subscribers interested in a specific area on your website, who performed a specific action, or follow up with the ones that didn't take action on your offer.  

If you have the Triggerbee Consent add-on we also update the subscribers with all consent properties, learn more here.

Note: Make sure you follow all the steps in this article to fully integrate Mailchimp.

In MailChimp

Log into your MailChimp account and go to Account in the profile menu. 
In the account settings, click on Extras in the menu and go to API keys.

Click on Create A key to create a new API key for Triggerbee, edit the Label to "Triggerbee" if you want to keep track of your keys. Copy the Key. Read more about MailChimp API Keys here.

In order for Triggerbee to identify visitors coming from your newsletters, you need to activate  E-commerce link tracking and  Google Analytics link tracking in your MailChimp account, for each campaign you create. 

Note: This has to be done for all your upcoming campaigns and can only be done before you send out your campaign. 

Once you have finised composing and designing your campaign, scroll down to Settings & Tracking. Here you'll find the two settings that needs to be checked. 

Note: You have to connect your Google Analytics account to your MailChimp account. If it's grey and not blue as seen in the picture above you need to configure it, see this documentation from MailChimp.

Now you're done with the setup in MailChimp! Please go ahead and finish the setup in Triggerbee as well. 

In Triggerbee

Navigate to Integrations in Triggerbee and activate the MailChimp App. 

Fill out the API key and Press Save. Make sure authentication is successful. Otherwise, an error will be shown after the settings are saved.

Try waiting a while if you just created the API-key and authentication is unsuccessful. If the authentication is still unsuccessful, check again that your API-key does not contain any extra characters than copied. Sometimes an extra blank space is added when copying.

Once successfully authenticated, open Mailchimp App in Triggerbee again.

A. Triggers: This is where you choose which one of your lists in MailChimp that Triggerbee should integrate with, eg. populate with new subscribers.
B. Update subscriber properties: Choose what properties Triggerbee should populate and update on the subscriber in Mailchimp. 

Note: All of the properties including the word "Consent" are not to be used unless you are using Triggerbee Consent.  

C. Select which lists Triggerbee should update: Choose which of your lists in MailChimp (must match at least one of the lists in step A), that Triggerbee should sync these properties with.


Congratulations, now you are completely done with the integration and set up of MailChimp! 

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