Interest profiling

When someone visits your site, it's important for you to know what they are interested in. Are they interested in a specific product category, looking at your events, or are they simply looking for employment within your company? Wouldn't you like to know?

Say hello to Triggerbee Interest Profiling. You pick your own categories, and Triggerbee will show you each visitor's interest profile. The interest algorithm is based on time-spent on pages connected to that specific category. This will help you understand more about your visitors' needs and interests.

The interest profile for each visitor will be synced with your integrated email tool once the visitor is identified in Triggerbee. You can use this data to segment your subscribers and send out targeted newsletters. For instance, only write about "women's clothing" to the subscribers that have been showing the most interest in that category.

Note: Have in mind that the interest profile might differ between the specific session and the contact. The visitor might be interested in shoes today only, but when looking at all their visits - he or she mostly looks at jackets. 


Instructions

Create an Interest Profile

  1. Navigate to Interest Profiling in your account settings. Create a new topic and give it a name.
  2. Enter the path(s) that you want to be a part of your interest profile. You can add one or several paths, one per row. It is also possible to use wildcards *. Entering the path: /product* will include anything in the path after product. You can also just type *product* which will pick up any path containing the word "product". Read more about wildcards here.
  3. Press Save to create your Interest profile. From now on, Triggerbee will start to map your visitors on their sessions, in order to create their very own mix of Interest Profiles.


Edit an Interest Profile

  1. Navigate to Interest Profiling in your account settings.
  2. Click on the row of the Interest Profile you want to Edit.
  3. Make your changes and press Save.


Delete an Interest Profile

  1. Navigate to Interest Profiling in your account settings.
  2. Click on the three dots next to the profile you want to delete - then click Delete.

Still need help? Contact Us Contact Us