Identifying email subscribers

In Triggerbee you can identify visitors with their e-mail address even if it's the first time they visit your website. We have a variety of native Email Software Integrations to choose from, which, when integrated correctly, will automatically identify your subscribers. You will find all the available apps in the Apps Marketplace.

Dynamic Tags

If you are using any Email software that we currently don't have an integration for, you can still track them on your website using dynamic tags (also called "merge vars" or "merge-tags"). Almost every Email marketing provider uses dynamic tags that you can be placed in your e-mail content to display i.e. a subscriber's first name, e-mail address, age or any other information that you have collected from them. As the name gives away, the tag is dynamic, meaning it will change to match the current subscriber. Any information you put in your dynamic tag, Triggerbee will pick up and add to the visitor in the specified field. 

Email Content Example 

Imagine you want to send a Happy Birthday email to your subscribers "Anna Scott" who is turning 30, and "Simon Peterson" who will be 42 years old. You could write them each a separate email, but with dynamic tags, you don't have to! Instead, try writing:

Hi {{firstname}}!  Congratulations  on turning {{age}}, we hope that you will have an awesome day!

Here, the dynamic tags {{firstname}} and {{age}} will be replaces with each subscribers specific data, i.e.

For Anna: Hi Anna!  Congratulations  on turning 30, we  hope that you will have an awesome day!
For Simon: Hi Simon! Congratulations on turning 42, we  hope that you will have an awesome day!

Of course, age is a variable that changes from year to year (unfortunately), but you get the point.

Email Tracking Example 

In the same way, dynamic tags can be used for tracking. Whenever someone clicks from your newsletter, onto your website, you want to have the URL populated with a dyanmic tag, so that you can follow what each subscriber does on the website. To do so, we will add our dynamic tag to a utm_custom property. If you haven't already, please read this guide about UTM-tracking before moving on. Thus, your new URL will look something like this, where the red part is changed based on your software:

https://www.yourwebsite.com/?utm_custom[email]={{email}}

List of Tags

Below is a variety of email marketing tools, together with their corresponding tag for tracking email addresses. 

Note: For this article, we'll just list Email Tags, but you can track as many other tags as you like, just add an ampersand (&) and your custom property to your URL.
For instance, if you want to send both email and first name, use:

https://www.yourwebsite.com/?utm_custom[email]={{email}}&utm_custom[firstname]={{firstname}}

E-mail service

Tag to use

Example URL

AWeber {!email} https://example.com/?utm_custom[email]={!email}
Campaign Monitor [email] https://example.com/?utm_custom[email]=[email]
Constant Contact $SUBSCRIBER.EMAIL$ https://example.com/?utm_custom[email]=$SUBSCRIBER.EMAIL$
Blue Hornet %%to_email%% https://example.com/?utm_custom[email]=%%to_email%%
iContact [email] https://example.com/?utm_custom[email]=[email]
ConvertKit {{ subscriber.email_address }} https://example.com/?utm_custom[email]={{ subscriber.email_address }}
Drip {{ subscriber.email }} https://example.com/?utm_custom[email]={{ subscriber.email }}
HubSpot { contact.email } https://example.com/?utm_custom[email]={ contact.email }
GetResponse [email] https://example.com/?utm_custom[email]=[email]
Pardot %%email%% https://example.com/?utm_custom[email]=%%email%%
Infusionsoft ~Contact.Email~ https://example.com/?utm_custom[email]=~Contact.Email~
Mad Mimi (email) https://example.com/?utm_custom[email]=(email)
Marketo {{lead.Email Address:default=noemail}} https://example.com/?utm_custom[email]={{lead.Email Address:default=noemail}}
Vertical Response {EMAIL_ADDRESS} https://example.com/?utm_custom[email]={EMAIL_ADDRESS}
ExactTarget %%Email Address%% https://example.com/?utm_custom[email]=%%Email Address%%
SendGrid
[%email%] https://example.com/?utm_custom[email]=[%email%]
Eloqua
<span class='eloquaemail'>EmailAddress</span> https://example.com/?utm_custom[email]=<span class='eloquaemail'>EmailAddress</span>
Klavio {{ email }} https://example.com/?utm_custom[email]={{ email }}
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