eCommerce Basic Setup
Triggerbee Setup for eCommerce Businesses
Once you have installed your Triggerbee tracking code, there are a couple of things you need to set up in order to get the full functionality out of Triggerbee. This article will explain those actions.
Note: This article applies to eCommerce businesses. If you are a B2B company, please read our article about B2B Setup.
1. Integrate, customize and track important events
First, you need to build the foundation of your tracking and integrate any other tools you want to work with (usually your email marketing tool). This will allow you to dive deeper into what your visitors are doing on your website.
- Email marketing tool: Start by integrating your email marketing tool. Triggerbee has direct integrations to the most common tools, you will find the instructions for integration here. This will allow Triggerbee to create new subscribers in your tool, populate them with visitor data, and target onsite messages towards each subscriber list.
- Goals: Triggerbee will automatically detect some visitor data such as visited URLs, but you will also need to track other events such as "added to cart" and "completed purchase" in order for Triggerbee to successfully build good audiences. Useful goals are:
- Added to cart
- Completed purchase (with revenue)
- Logged in
- Visited "X" campaign page
- Used "X" discount code
Read more about goals and how to log them here.
- Interest Profiles: If your eCom has a URL hierarchy (ie. website.com/women/clothing/dresses), you would want to use the Triggerbee Interest Profiling. This will allow you to see what each visitor is most interested in, based on their visitor behavior, and sync that to your email marketing tool. Read more about how to set up interest profiling here.
- Identification: One of the most important parts of Triggerbee is to have a high identification rate, eg. have email-addresses on your visitors. It's not until your visitors are identified that Triggerbee can create Customer Profiles and sync data to your email marketing tool. Identification can be done in several ways, please read more about that here.
- Customization: The last step of building your foundation is to add some customization to your account. Navigate to Settings --> Customization and add your brand colors and custom fonts. This will make it easier to create beautiful, and native onsite messages later on.
2. Build your Audiences
Once your goals, interest profiles, and identification start running - you will notice some patterns in your visitors. The next step will be to segment those groups of visitors, eg. collect all visitors with completed purchases (=customers) in one segment, and all non logged in visitors in another. This is called Audiences, which will allow you to target those segments with Onsite Messages (step 3 below).
To create an Audience, make sure you have completed step 1. Then, navigate to the Audience tab, and follow these instructions.
3. Target your audiences with Onsite Messages
The final step to kick start your Triggerbee journey is to start communicating with your audiences Onsite, eg. personalize your webpage based on visitor behavior. Target all non-subscribers with a welcome offer to make them sign up, and/or nudge all those abandoned carts. This guide will teach you all about Onsite Messaging.
Useful Onsite Campaigns:
- Newsletter Signup
- Exit Intent in Checkout to catch abandoned carts
- Become a member
- Enhance marketing campaigns
- Greet visitors from UTM-links (influencer-marketing)
- Promote new products
- Countdown to releases
One last important thing is to add an Automation for each Onsite Campaign, eg. tell Triggerbee how to handle the collected data. For instance, you would want Triggerbee to automatically create any new subscribers in your email marketing tool. Read more about automations here.
Awesome! Now you're all set up for success. Good luck with your Triggerbee journey!