How to set up goals


Note: If you haven't already, go ahead and read this article about goals before you continue. 

A goal is a pre-determined action that your users take on your website. When a user fulfills that goal (or takes that action), you will see it in your insights list like this:

This can be done in three ways:

  1. Automatically - when converting in a Triggerbee widget for instance. 
  2. Based on the URL of the current pageview. 
  3. Through Javascript


For some of Triggerbee's own features, every indicator of engagement will automatically create goals. This applies to Widgets, Triggerbee Consent and Video Views (Youtube & Vimeo). For this type of goal, there's no manual setup - Triggerbee will automatically create goals for each action and add it to the list.


Note: This method is usually used for downloads or specific page views. For eCommerce tracking, we recommend the Javascript method.


In Triggerbee, navigate to Settings and Goals. Click "Add goal".


Give your goal a name, and paste the path (address) to the page you want to, in the URL field. Use the "Url funnel" option if your intended goal requires that the visitor must have visited that specific URL first.  Make sure to only add the path of your thank you page, not the whole URL.

Wrong: https:/
Right: /thank-you


Press Save and you're done! From now, visitors visiting the entered page will get your goal.


To get the most credible and accurate goal tracking, they should be logged through Javascript. Goals can be logged with more or less detailing. For instance, the goal "Completed Purchase" can be logged in the confirmation page for that purpose only, but it can also be populated with data such as what products were bought, how many and for what value? 

No matter what level of detail you want, Javascript Goal Logging can be done through pure Javascript by your developers, or through Google Tag Manager or similar. 

Please read these guides for each purpose:

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