How to track visitors from Social Media (UTM)

UTM-Parameters (Urchin Tracker Module) are snippets of text that you add to your links so you can track where your traffic is coming from. As you can see in the picture below, you need to attach the UTM-parameters at the end of your URL:

While it’s probably clear that UTM-parameters helps you track your traffic, we often receive questions about HOW to use them.

Here’s what you can do with the use of UTM parameters inside Triggerbee:

  • Create visitor filters based on which campaign your visitors came from
  • Show a specific widget ONLY to campaign-specific visitors
  • Create automations based on visits from campaigns, like adding labels to visitor profiles for better segmentation

Think of UTM-codes as answers to questions.

- What’s the name of this campaign?

- Where was this URL clicked?

- How was the URL displayed?


Here are the most widely used UTM-parameters:


Campaign name identifies the name of the campaign.

Prefix: utm_campaign

Answers the question: What is the name of this campaign?

Example: utm_campaign=black-friday-iphone-offer


Source helps you identify if a visitor came from search engines, social networks, your newsletter or mobile traffic.

Prefix: utm_source

Answers the question: Where was this URL clicked?

Example: utm_source=facebook


You can use a medium to identify if your visitor came from social media, email, text message (SMS), CPC, banner ads, etc.

Prefix: utm_medium

Answers the question: How was the URL displayed?

Example: utm_medium=social-media

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