How to build a UTM link the correct way

When you build your UTM-parameters and start tracking your links, building them in a correct way is key to staying organized.

dash sign is the preferred character to bind words together. Don’t use underscores, percentage signs or plus signs unless you have a specific reason to do so.

Recommended: 

✔ campaign-name-123

✔ source -name-123

✔ medium -name-123

Not recommended:

✖ campaign_name_123

✖ campaign%name%123

✖ campaign+name+123

You also need to put a question mark “ ?” to initiate your UTM-Parameters, after your domain name, like this:

Don’t forget to put an ampersand sign “&” after the name of your UTM-code if you need to add additional parameters, like this:

There are also a few tools that can help you build links the correct way. If you are using Google Chrome, you can use The Effin Amazing UTM Builder.

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