How to build a UTM link the correct way
When you build your UTM-parameters and start tracking your links, building them in a correct way is key to staying organized.
A dash sign is the preferred character to bind words together. Don’t use underscores, percentage signs or plus signs unless you have a specific reason to do so.
✔ source -name-123
✔ medium -name-123
You also need to put a question mark “ ?” to initiate your UTM-Parameters, after your domain name, like this:
Don’t forget to put an ampersand sign “&” after the name of your UTM-code if you need to add additional parameters, like this:
There are also a few tools that can help you build links the correct way. If you are using Google Chrome, you can use The Effin Amazing UTM Builder.