How to build a UTM link the correct way

When you build your UTM-parameters and start tracking your links, building them in a correct way is key to staying organized.

dash sign is the preferred character to bind words together. Don’t use underscores, percentage signs or plus signs unless you have a specific reason to do so.


✔ campaign-name-123

✔ source -name-123

✔ medium -name-123

Not recommended:

✖ campaign_name_123

✖ campaign%name%123

✖ campaign+name+123

You also need to put a question mark “ ?” to initiate your UTM-Parameters, after your domain name, like this:

Don’t forget to put an ampersand sign “&” after the name of your UTM-code if you need to add additional parameters, like this:

There are also a few tools that can help you build links the correct way. If you are using Google Chrome, you can use The Effin Amazing UTM Builder.

Still need help? Contact Us Contact Us