Recovering Abandoned Carts and Signups
Not everybody who adds something to a cart or begins to fill out a form makes it all the way through. Actually, only 33% of e-commerce buyers actually completes a checkout after adding something to their shopping cart. However, there is a simple remedy!
With Triggerbee you can easily set up an automation to email the visitor that abandoned their cart, or you can perform other actions, like notifying the sales team in the CRM. You will need to set up 2 different goals in your Triggerbee account in order to do so.
- The first goal is when someone begins a signup/form submission/purchase.
- The second one is the completed conversion.
Note: Read this guide on how to set up goals
How to set up the automation
- Navigate to Automations and create a new one.
- As a Trigger (left side), choose your first goal. I'll use "added product to cart" for this guide. When the visitor fulfills this goal, the automation will trigger.
For Action (right side), select the Triggerbee action called “Wait and check goal before proceeding”. This action is a really versatile and powerful that lets you configure the time to wait before proceeding.
- For this guide, we'll wait 30 minutes to check if the visitor has fulfilled the goal "added product to cart", but NOT the goal "completed purchase".
What should happen next? Well, you decide. Triggerbee offers a variety of Actions, like:
- Sending a Cart Recovery Email using your email provider
- Sending a friendly email asking if they have any questions
- Alerting your staff by email or Slack message
- Adding a Label to their contact saying “Abandoned Signup”. Use this to display Widgets to a visitor segment, on their next visit. (Remember to remove the Label once they complete the conversion/purchase/signup.)
- Alerting the salesperson in the CRM
For this guide, we'll use Mandrill (Mailchimp add-on) to send out a "please come back" email.
- That's all! Now, every time a visitor adds something to the cart, Triggerbee will wait 30 minutes, check if the visitor has completed their purchase. If not, we'll send out an email to them asking them to come back.