How to work with Wildcards

Understanding Wildcards

A "wildcard" refers to the use of the character asterisk (  * ) in URLs and paths. In Triggerbee, these are mainly used for Interest Profiling, but also for Goals and Widget Targeting. 

For the sake of this guide, we'll use Interest profiling as an example. Let's say that you have 100 products within the same category and sub-category, you can tell Triggerbee that you want every one of these products to be in "Interest Profile X". This means that instead of adding 100 different paths, representing every single product, under one Interest Profile, you can just use an asterisk at the end of your path to cover them all.

These are the URLs for the products you want to cover in one Interest profile.

https://website.com/category/sub-category/product-1
https://website.com/category/sub-category/product-2
https://website.com/category/sub-category/product-3

Instead of manually entering each of these URLs, you can just add an asterisk before the specific product name.

https://website.com/category/sub-category*

As you can see, the last part of the address is removed (  /product-1 ) and replaced with an asterisk ( * ). 

Here's an example

Let's say you run an eCommerce bookstore, and you want to see which visitors are most interested in Thriller books. So, you want to add an interest profile called " Thrillers". To do this, you add the paths for each separate book and author you have available under Thrillers.

When repeating this for every section of your bookstore, you'll notice that it quickly becomes a very time-consuming task. 

Meet the Wildcard

Instead of inserting each separate path, you can just use an asterisk to include every page under your /thriller section, like this: 

See? We just removed everything in the path after /thrillers and added an asterisk instead. This essentially tells Triggerbee to include anything in the URL that comes after /thrillers/. 

It's a much better way of profiling your website and will help you save a lot of time.

Note: Remember that the use of wildcards is available for every part of Triggerbee where URL targeting is used, like Goals or Widgets. 

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