Integrating Triggerbee with MailerLite opens up the possibilities of communicating with your subscribers based on their behavior and interests on your website, and only sending them content you know they want to read. Higher engagement, more meaningful conversations, and better insights about your subscribers are just a few clicks away.
As soon as your subscribers land on your website, Triggerbee starts tracking their behavior, activity, and interests. When they click on a button on your website, fill out a form, or visit any page, Triggerbee will collect that information and build a subscriber profile based on their behavior. When your subscriber is done browsing, Triggerbee automatically updates their profile in your MailerLite account with their activity from your website. That means the next time you send out an email campaign, you can target subscribers interested in a specific area on your website, who performed a specific action, or follow up with the ones that didn't take action on your offer.
How to set up the integration
Start in your MailerLite account
Log into your MailerLite account and go to Integrations and MailerLite API. Click on "Generate new token". We recommend that you name the key to "Triggerbee" to easily keep track of it. Copy the generated key and continue to your Triggerbee account.
In Triggerbee
Navigate to Apps & Integrations and open the MailerLite app.
Enter the API key you created in MailerLite and Press Save. Once successfully authenticated, move on to the Configuration part of the MailerLite integration.
Select what properties Triggerbee should populate your subscribers with, eg, when they last visited the website and what they are interested in. Next, add the Groups in MailerLite that contains your subscribers.
Congratulations, now you are completely done with the integration and setup of MailerLite!
Send form submissions to MailerLite
Once you have the integration between Triggerbee and MailerLite in place, you will be able to start creating subscribers in MailerLite from Triggerbee Campaigns.
Start by creating and designing your Campaign with a form.
To connect MailerLite, open the Form Settings and activate MailerLite. This will automatically create an automation that sends the submitted email address to MailerLite.
If you are collecting more data in your form, such as telephone numbers, you will also be prompted to map that data to a specific field in MailerLite.
When you're done with all your actions, press Save.
Group Targeting
With the Triggerbee - MailerLite integration, you can target onsite campaigns based on what group the visitor belongs to in MailerLite.
Navigate to Audiences in Triggerbee and create a new one.
Open the filter options and select the MailerLite Group you want to target. Also, define whether the visitor should be in the Group (equals) or not (not equals).
Save the Audience. Now you can use this audience as targeting in your campaigns to communicate with your visitors in this Group
Note: MailerLite Group targeting is only possible for visitors that have been identified for Triggerbee to be able to ask MailerLite if the visitor is in the specified group
How to check subscriber status on signup
With the Triggerbee subscriber check, it is possible to request your connected Email marketing tool to see if the subscriber who wants to sign up already is a subscriber or not. If so, you could display another message for them (eg, instead of the discount code).
When creating your campaign with a Form, add at least two primary and one success slide. Use the primary 1 for the signup form just as you usually do, and the success slide for the welcome message (with or without discount code). Then, create another primary slide where you have another message for already subscribed visitors, eg. "You are already a subscriber. Check your inbox for the latest news."
Open the Form Settings and add the connection to MailerLite as usual. Then, activate the option "Show alternating message if email already exists in the remote list".
Now, select what Group in MailerLite you want Triggerbee to check, and select the primary 2 to be displayed if the subscriber is already in that group.
Depending on the purpose of your signup form, you might not want to run the automation connected to your email tool at all for visitors who are already subscribed. In that case, you can activate the "verify as new subscriber" feature to have the automation only run for actual new subscribers.
Save your settings and you're done :)