Memory Campaigns are interactive onsite experiences where visitors match pairs to reveal prizes or offers. They’re perfect for engaging visitors during seasonal events like Christmas, Easter, or product launches, where gamification feels natural to use.
Before You Start
Recommended assets:
Brand colors, copy for headlines and winning text, memory card images (back & pairs), and discount codes or coupon sets.
Decisions:
Number of cards (2x2, 3x3, 4x4, 5x5, or 6x6)
Images for card backs and pairs
Prize logic and reveal behavior
💡 Tip:
You can access all available Memory Templates in the Gamification Template Gallery. You must be logged in to your Triggerbee account for the link to open the gallery.
Set Up the Campaign
1. Pick a Template
Go to Onsite Experiences and click + New Campaign.
Choose one of the Memory templates from the Gamification gallery.
You’ll find both basic memory templates (fully customizable) and pre-designed themed templates for major holidays like Christmas and Easter.
2. Customize the Memory game
Each Memory Campaign can be adjusted to match your brand and desired difficulty.
Number of cards - from 2x2 for a quick game to 6x6 for a challenge. Larger grids increase engagement but take longer to complete.
Image size & Gap - Adjust the card size and spacing to balance visibility and design.
Backside image - Choose the image shown on all unopened cards. This is usually your brand pattern or logo.
Cards - Assign unique images for each pair. Click Preview to see how cards flip in the editor.
Center image - Add a central image to visually anchor your campaign, perfect for a logo or seasonal icon.
Result message - Edit the winning message and buttons. Then choose what happens when a visitor wins.
A) Show coupon code immediately
B) Change to step (recommended if you want to collect an email before revealing the prize)
7. Reward setup - Replace the placeholder discount code with your active code or connect a unique coupon set. And optionally add additional data collection fields for the signup.
💡 Tip
If you want to reuse a Memory Campaign for multiple seasons, keep card pairs generic (e.g., patterns, shapes, icons) so you can update prizes and text without redesigning the layout.
3. Targeting settings
Before publishing, make sure you’re showing your campaign to the right visitors, at the right time.
Audience:
Select an existing audience or create a new one to define who should see your memory game.
Examples:
Show to new visitors who haven’t purchased yet
Show to returning visitors who are logged in
Where:
Pick the pages to include or exclude. Most Memory Campaigns perform best on the homepage or collection pages, not during checkout.
Triggers:
Choose when the campaign appears, e.g. after X seconds, on-scroll, or when the visitor tries to leave.
Scheduling:
Set a start and end date if you want the campaign to run automatically during a holiday or event.
Repetition:
Decide how often the visitor will see the campaign, based on interactions with the campaign, and whether the campaign should repeat or not.
4. Publish and test
Before going live, preview your campaign and make sure everything works smoothly.
Checklist:
✅ Test card flipping and animations on desktop and mobile
✅ Check that images display correctly and match pairs
✅ Verify result messages and coupon logic
Once tested, click Publish or Schedule to launch your campaign.
Best Practices
Design
Keep visuals playful but branded
Use consistent colors and short copy
Make the backside image distinct enough from the pair images
Engagement
Keep difficulty moderate (3x3 or 4x4 grids work best)
Combine with countdowns or prizes to build excitement
Update prizes and card images for each new event
Targeting
Use exit intent for new visitors
Run the campaign during seasonal sales
Avoid showing it to the same visitor too often
FAQs
Can I use my own images for the cards?
Yes. Upload any images to your media library and assign them to card pairs.
Can I collect emails before showing the reward?
Yes. Use “Change to step” for the winning message and add a signup step before revealing the prize.
Can I give out unique codes for winners?
Yes. Create a Coupon Set in Triggerbee, then select it in your winning step to distribute one-time codes.
What’s the best trigger for Memory campaigns?
Exit intent work best to avoid interrupting early browsing.