What data does Triggerbee collect on visitors
As soon as the Triggerbee tracking code has been installed on your webpage, Triggerbee will start to collect data on the visitors. The data collected can be divided into groups, session data, and profile data. There is also a difference between static data and dynamic, event-handled data.
When a session starts, eg. a visitor appears on your webpage - Triggerbee will collect a number of different data attributes from your visitors. Some of the attributes are static, eg. always collected and can not be changed, and some are dynamic - meaning it depends on your Triggerbee setup and can vary over time.
This data is always collected in the default setup of Triggerbee.
- Date and time of the session
- Registered IP Company (if no Company is registered, the Internet Supplier will display).
- The country and city that the visitor is in.
- The number of sessions has happened with that session-cookie (eg. is this the first time they are visiting).
- The platform the session happened on, for example: "Chrome 15 / Windows 7"
- The length of the session.
- The referrer (eg. if the visitor came from Google, direct or any other platform).
- All URLs visited during the session and the length of each URL.
This data is not always collected because it depends on your Triggerbee setup. For instance, Interest Profiles are usually only collected for eCommerce websites.
- Any identification that was logged during the session
- Any goals and/or tags that was logged during the session
- Any Onsite Campaigns that were displayed to the visitor, and its outcome.
- Interest Profiles
- Any other data logged to Triggerbee, eg. memberID.
Once the visitor has been identified, Triggerbee will create a profile for that visitor. Some of the historical session data will then be transferred to that profile, such as:
- Phone number
- Interest Profile
- First Seen on the webpage
- Last Seen on the webpage
- Total number of actions on the webpage
- Important Events, such as achieved goals and referral campaigns (and when they happened)
- A list of the latest visits