Interest Profiling

When someone visits your site, it's important for you to know what they are interested in. Are they interested in a specific product category, looking at your events, or are they simply looking for employment within your company? Wouldn't you like to know?

With Triggerbee Interest Profiling, you set your own categories based on URL, and Triggerbee will show you each visitor's interest profile. The interest algorithm is based on time spent on pages connected to that specific category. This will help you understand more about your visitors' needs and interests.

The interest profile for each visitor will be synced with your integrated email tool once the visitor is identified in Triggerbee. You can use this data to segment your subscribers and send out targeted newsletters. For instance, only write about "women's clothing" to the subscribers that have been showing the most interest in that category.

Note: Have in mind that the interest profile might differ between the specific session and the contact. The visitor might be interested in shoes today only, but when looking at all their visits - he or she mostly looks at jackets.

Instructions

Create an Interest Profile

Navigate to Interest Profiling in your account settings. Create a new topic and give it a name.
Enter the path(s) that you want to be a part of your interest profile. You can add one or several paths, one per row. It is also possible to use wildcards *. Entering the path: /product* will include anything in the path after /product. You can also just type *product* which will pick up any path containing the word "product".
Press Save to create your Interest profile. From now on, Triggerbee will start to map your visitors on their sessions, in order to create their very own mix of Interest Profiles.

Edit an Interest Profile

Navigate to Interest Profiling in your account settings.
Click on the row of the Interest Profile you want to Edit.
Make your changes and press Save.

Delete an Interest Profile

Navigate to Interest Profiling in your account settings.
Click on the three dots next to the profile you want to delete - then click Delete.

How to work with Interest Profiles

Interest Profiles can be used to segment your subscribers in your CRM and send out targeted newsletters. For instance, only write about "women's clothing" to the subscribers that have been showing the most interest in that category. You can also target Onsite Campaigns towards specific interest profile groups.

Target a campaign on an Interest Profile

By creating an audience with the interest profile filter, you can display a campaign for visitors that have shown interest in that certain category (no matter if they are identified or not). Here's how to do that!

Navigate to Audiences and create a new one. Open the filter tab and select interest profiles.
Select the profile you want your audience to be based on. We will automatically only filter out visitors that have at least 20% of that interest.
Once you have saved your audience you can move on to creating your campaign and use the audience for targeting. Perfect for highlighting new collections or sales within that category!

Segment newsletters in your CRM

For all visitors that you identify, Triggerbee will automatically populate your CRM or email Tool with their interest profiles (given that you have integrated your CRM). This allows you to use that data to segment your newsletters depending on interest. Cool, huh? This is why it's important to work on your identification rate! Every CRM/Email tool handles this differently, but here's a general description on how to create an interest profile segment in your CRM:

Every identified visitor in Triggerbee will have their Interest Profile sent to your integrated CRM/Email Tool.
In the tool, it will look something like this. Every profile has a connected value, which is the percentage interest. Eg, this person has 58% interest in Jackets, and 27% interest in Dresses.
The "Interest Profile 1" will always be the biggest one.
By using this data as a filter for your segment, you can create a segment of "all contacts with the most interest in Jackets". If you want to, you can also utilize the value to narrow your segment a bit more, eg. "everyone with Jackets as their biggest interest, but it has to be at least 70% high".