Intro to Automations

Automations help you automate your daily workflow, in order to save time and be more effective. Triggerbee's Automation feature is based on the logic of If This Then That (IFTTT), which allows you to build workflows that are triggered when a specific event takes place on your website. Every automation require at least 1 trigger and 1 or more action(s) to get started

Example use cases for Automations

  • Sending converted visitors to your Email Marketing System
  • Tagging visitors based on actions (eg. customer, member, prospect, competitor).
  • Sending emails based on actions on the website (eg. abandoned cart)
  • Update your CRM with new prospects or data on current customers.
  • Sending email to your sales team when interesting leads visit the website

Note: Most of the subscriber and CRM-related automations can be found in the Form Settings in the Campaign editor when you create Forms for your website, but every automation created there can also be found and edited in the Automation section.


This is what the Automations section looks like. Let's break the sections down...

When this happens.. (The Trigger)

Triggers are events that happen on your website. There are 3 triggers to choose from:

  • Goals. An action that has been executed by the visitor, as a sign of engagement. For example, logging in, filling out a form or completing a purchase.
  • Campaign Form Submission. When a visitor submits a form (eg. signing up for a newsletter).
  • Path. When the visitor visits a specific URL.

You can also add conditions to your trigger, to filter out certain visits. For instance, only letting through visits with more than 3 visits, that has an email and is from a certain country. 

Do this action... (The Action)

The actions are what happens AFTER the trigger has been fired. 

Here are some examples of common actions:

  • Add a contact in Voyado, Mailchimp, Rule etc.
  • Update contacts in your CRM or Email subscriber tool.
  • Add a Tag on a contact in Triggerbee
  • Create a deal, person or organisation in Pipedrive
  • Send an email notification to someone on your team

If you can't find the action you're looking for right away, you can click on "Browse more actions" to open a sidebar menu containing all available actions. The Triggerbee actions will always be available, but all other actions are based on what Integrations you have connected to Triggerbee. For instance, you will not see options for sending contacts to Mailchimp until you have integrated it to Triggerbee. 

Manage Automations

Activate or deactivate an automation

If your automation has been created through the form settings in the campaign editor, the automation will automatically be turned on and off depending on the status of the campaign. But if you have created a standalone automation, such as Abandoned cart - then you can toggle the automation on and off by a click of this button in the automation overview:

Edit or delete an automation

To edit a current automation, simply click on the row of that automation to open it. Add your changes and press Save to publish it. Deletion is done via the right menu in the automation overview. Only delete automation that you are sure you want to delete, since it will also delete the history of the automation. 

Troubleshooting Automations

Whenever automations run into an error, the automation will log an error message and move on to the next step in the automation (if possible). You can see this by the automation becoming red. 

To check the error, open the History of the Automation and toggle the faulty step. The error message will tell you what went wrong and how to fix it. If you want even more detailed information, you can "show the exception" to get the full log. 

Any signups or runs through the automation that has failed will not run again after the error has been fixed. We recommend that you manually import any skipped signups to your CRM.

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