Campaign Layouts

Your campaign can have several different Layouts, meaning its placement and look on the site. This article will guide you through the different layouts.


The Popup layout is displayed on top of your content, together with a semi-transparent overlay behind it. The visitor needs to actively convert or close the campaign in order to use the site. The popup can be displayed in the center of the webpage, or in any of the corners.

Common use cases are:

  • Newsletter Signups
  • Offers and promotions
  • Exit Intent in Checkout


Callouts are displayed in any of the corners of the webpage and allow the visitor to keep interacting with the webpage without taking action in the campaign.

Note: The callout layout will keep showing on each page view until the visitor interacts with the campaign, either by converting or closing it (eg. having close behavior, not minimizing).

Common use cases are:

  • Chat Widgets 
  • Promotion of blog articles or other content


Panels are displayed with 100% width either at the top or bottom of the webpage. 

Common use cases are:

  • Promoting weekend deals 
  • Count downs for ongoing promotions
  • Webinar or Event Signups


Embedded campaigns are injected into the CMS, allowing it to "blend" into the webpage for a native look.

Common use cases are:

  • Newsletter Signup in Footer 
  • Ongoing discounts on product pages
  • Top panels with current promotions

Fullscreen campaigns are 100% width and height and are displayed on top of your content, eg. nothing of your webpage will be shown until the visitor closes the campaign.

Common use cases are:

  • Important information about the webpage or company
  • Ads

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