Incentivized sales

Distributing coupon codes with Triggerbee campaigns and want to measure performance?

If a coupon has been distributed using a Triggerbee campaign then that campaign will be attributed any sale that occurs within the attribution timeframe (default 7 days).

If we know that the coupon was applied by the customer at checkout then the order amount will be included in the Incentivized Sales-metric, and also attributed that amount on the campaign.

In order for Triggerbee to attribute revenue where coupons was used to the Incentivized Sales-metrics you must first include coupons in the data you send to Triggerbee on the checkout complete page.

If a customer has received a coupon in a Triggerbee campaign, but you are not sending coupon data from your webshop checkout, then Triggerbee will include the order revenue in the Assisted Sales-metrics instead of Incentivized Sales-metric.

Requirements

You need to start sending order data from your webshop to Triggerbee in order to start calculating these metrics.

Here is how you do it.