Audience Based on Weather Conditions

Improving your website's engagement by customizing content according to the weather is a clever approach to offer personalized experiences to your audience. This functionality enables you to categorize visitors based on different weather conditions such as sunny, rainy, snowy, or cloudy weather. By utilizing geolocation information from visitors' IP addresses and weather forecasts from YR or SMHI, you can efficiently reach out to specific groups with tailored campaigns.

Navigate to the audience tab > Create new > Select Filter > Weather

Key Features

1. Weather-Based Audience Segmentation:
   • Segment audiences based on current or forecasted weather conditions.
   • Conditions include sunny, rainy, snowy, and cloudy.
2. Temperature-Based Audience Segmentation:
   • Define temperature ranges to create specific audience segments.
   • Customize campaigns based on specific temperature conditions.
3. Timing and Forecasting Options:
   • Segment audiences based on when the weather condition will occur:
     • Right now
     • Later today
     • Tomorrow
     • During the next X days
     • On a specific date
     • Upcoming weekend
     • In X days

Best Practices and Recommendations

• Accuracy of Forecast Data:
  • Be mindful that weather forecasts from YR and SMHI may not always be precise.
  • Use weather-based segmentation for campaigns with flexible messaging, such as:
    • "It might rain this weekend."
    • "There is a chance of sunshine this weekend."
• Testing and Optimization:
  • Regularly test your weather-based campaigns to ensure they are reaching the intended audience.
  • Adjust your segments and conditions based on performance data and feedback.
• Personalized Messaging:
  • Craft personalized messages that resonate with the audience based on the weather.
  • For instance, promote rain gear during rainy conditions or outdoor activities during sunny weather.