Attribution and Revenue

What is Subscriber Worth?

Subscriber worth represents the average revenue you earn from each identified visitor, member, or subscriber. This value is crucial for assessing the effectiveness and profitability of your marketing campaigns.

Why Enter Subscriber Worth?

1. Measure Campaign ROI: Measure the return on investment (ROI) of your campaigns by comparing the revenue generated from new subscribers against the cost of the campaign.
2. Optimize Marketing Strategies: Identify which campaigns are most effective at acquiring valuable subscribers, allowing you to allocate resources to the most successful strategies.

You can find the results of the measurements and statistics under Analytics > Sales.

Enter Subscriber Worth

Follow these steps to input the worth of each new subscriber:

1. Navigate to My Triggerbee > Customization > Attribution & Revenue
   1. Select Currency: Choose the currency in which you want to calculate your subscriber worth. For example, SEK (Swedish Krona).
   2. Enter Subscriber Worth: Input the average revenue that you earn from each new subscriber. For example, if each new subscriber is worth 75 SEK, enter "75" in the field.