Release Notes 2025

A mid-size release with focus on three things: Signup updates, Auto-deletion and Brand Settings improvements. Plus a lot of bug fixes!

You've asked for it, and we delivered! The new edge layout for campaigns allows you to position your campaign sticky to one of the sides of your campaign. Perfect for small teasers and minimized reminders.

The sought-after feature to automatically remove old profiles is finally here! In your Account Settings, you can now select a number of months for which older profiles should be deleted automatically! The default is 36 months, but you can have as low as 1 month. If a Profile hasn't been seen on your website for that period, we will delete it.

If you have collected personal data in forms, which are stored in Form Response lists, there is also an option to anonymize those values.

Read more about Profile Deletion here.

New Signup Page Design

We are updating the signup flow to a more modern look, and easier signup flow. In this release, the first page of the signup got a facelift. Look how pretty!
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It is now possible to add weights between 1 to 10 000, allowing for smaller probability than 1%.

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This release contained our biggest feature update so far this year, our completely new Brand Settings! We also made some big steps towards another big update coming later this year.

Starting today, every campaign you create in Triggerbee can start 100% on-brand, without any manual styling, copying, or rework. Say hello to: Brand settings

You can now set up your brand’s default design settings and have them automatically applied to every template, component, and campaign.

This means:

This update includes two parts:

These settings form your visual baseline. Instead of manually styling and adjusting every block, or copying old campaigns, you can now start fresh and still stay 100% on-brand (without the extra work).

Perfect for when you want to try something new, but don’t want to start from scratch.

You'll find your Brand Settings under My Triggerbee > Customization

Learn how to customize your Brand Settings

Updates to GTM Event Template

We have added the possibility of logging events together with identification in the Google Tag Manager Event Logging Template. This will make it even easier to log events to Triggerbee with GTM.

To update: Simply accept the update that will be prompted in your GTM account. This will not affect your current setup - only add more options for future logging.

Since adding Tiers for Triggerbee price plans, there have been some questions as to what features are included in each Tier. We've now added a PRO-tag to the components and features that are limited. The tag is yellow if the feature/component is unavailable for the current tier, and grey if it is included. Components and features without this tag are included in all tiers.

We're happy to announce our new Early Access Program, where you'll get the chance to test out our upcoming features before everyone else. All we ask for in return is some feedback to make the product even better ⭐️
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The first product to test is an improved version of the Campaign Editor. Hope to see you there!

Ever found yourself trying to figure out which one of your colleagues made changes to your campaign, or trying to remember when was the last time you updated your audiences? We've got you covered with our new Activity Log. In the Activity log, you'll see all the changes made to your account. Created campaigns, republished campaign, updated audiences and settings. Who made what, and when. We love it, and hope you'll do too!

You will find the Activity Log in the top right menu.

In the campaign editor, where it is mostly common to change a value with decimals, not whole numbers (like line height and letter spacing), we changed the default stepper to step by decimals instead of whole numbers. Eg. going from 0,1 to 0,2 instead of 0,1 to 1,1.

You spoke, and we listened. The color picker now has Palettes again! We've also added "Recently Used Colors" which are a list of your most recently used colors.

We previously released the possibility to select what text format your text component corresponded to, eg. H1, H2, Paragraph etc. To make it even more clear what component is what, we've added the Headline component. Now, simply add a Headline or a Text element to your campaign, depending on what your needs are.

For our customers that are on Shopify and using our Shopify Integration, you will now be able to see all your Segments from Shopify in Triggerbee - making it possible to target campaigns towards visitors in each segment on your site.

As you know, we have maaaany templates to choose from when building campaign. You love that, we love that. But sometimes, it's might be hard to know what template is suitable for what use case. So, we figured we would add descriptions to each template. Now you can quickly see what the recommended use for each template is!

(Sorry for Swedish GIF)

For our SelfService customers - it is now possible to select wether to pay in SEK or EUR (Previously only EUR).

If you have a lot of profiles in Triggerbee (yes I'm looking at you with 1+ million profiles) - it used to take a while to find a search match. But now, if you add a simple little wildcard (*) after your search, it will go much faster! YAY.

Since releasing Assisted Sales feature during 2024 - it has not been possible to add it to A/B tests. But now it does!

We have made some improvements to user password handling, by adding some requirements to passwords - making it more secure.

For our WCAG (Accessibility) component, we've added the possibility to add labeldby and describedby tags.

A smaller release with mostly backend improvements to features that are coming during 2025.

There are a couple of use cases where you want to script the action for a button, or simply just have "do nothing" on a button - but you still want to track the click on that button as an actual click. This was not possible before, but now we have improved the button actions to make it possible to track clicks even for those buttons.

Ever caught yourself looking for where to upload images? Don't worry - we got your back with the improved image preview. Quickly

After much planning, we have released new pricing plans and feature tiers - to make Triggerbee more flexible and available for all company sizes. You can test Triggerbee out for free for 14 days, and then decide if you want to go for the Essential or Pro plan - and pay by credit card. No demo, long sales calls or walkthroughs necessary - just sign up and go! The Success plan does require a quick chat with our sales team though, to make sure we got your needs covered. Check out the new pricing page here: https://triggerbee.com/pricing/

The first release of this year! We've made a lot of updates to up-and-coming features (not presented here). Stay tuned to see them go live publically!

When designing campaigns, it is always a good idea to preview the campaign before going live. Until today, this has only been possible after installing Triggerbee. But what if you're a trial customer and haven't had time to install yet - or just want a quicker preview - we got you! With the new Quick Preview feature, you can preview campaigns directly in the editor.

The Quick preview also works for Templates! You don't even have to create the campaign, you can just test them out in the app before you decide. How awesome!

We are happy to announce that we now have a Shopify integration! The integration still in BETA version, but it opens up a variety of features, such as:

Guess what - black, white, and transparent are our most used colors in campaigns. Shocker! So, we decided to make it even easier for you to use those colors - by putting them at the top of the color picker. You're welcome!

When installing Triggerbee via Google Tag Manager, you are asked to only add the siteID of your account - not the whole tracking code. But until today, it has only been possible to copy the whole code from the Developer menu. We have now added a feature to only copy the siteID - cool, huh?