Assisted Sales is calculated based on how campaigns have influenced purchases. It is an aggregated value from different campaigns where some campaigns assist with coupon codes, others in promotions with either forms or by simply displaying a promotion. Here is the process for setting this up:
Step One: Send order data
Set customer identity + revenue + any vouchers/coupons on the thank you/completed-purchase-page by following this documentation.
Step Two: Update each campaign's attribution
Each campaign variant has a new property "Assisting sales" which you use to set how and if the campaign can be seen as attributing/assisting sales.
Note: If you don't see this section in your campaigns, contact Triggerbee Support, as it has to be activated backend.
For example:
A sales campaign informing about a sale would be configured to attribute sales upon display.
A sales campaign with a link to a selection of sales items would be configured to attribute sales upon click.
A recruitment campaign offering a coupon code upon successful registration => Assisting sales upon Form submission.
If you can include the coupon code used in the purchase in the order data you send back to Triggerbee, the revenue from the order will be added to the Incentivized Sales metric and also in the in the Assisting Sales metric.
How it works:
Any revenue within the attribution timeframe (default: 7 days) will be attributed to the campaigns based on the attribution setting. Attribution is only made to the last campaign with attribution set.
Step Three: Follow your Attribution on your Campaigns
You can now follow the performance of your campaigns assisting sales and incentivized sales in two places.
In Campaign Metrics to see individual campaigns performance:
And in the Sales Analytics page, to to see overall performance over time and divided by your audiences:
