Funnels help you understand how visitors move through your onsite experience and what they do afterwards. They are automatically created for experiences with multiple steps, showing how many visitors reach each stage and where they drop off. You can also customize the funnel to connect interactions with important actions, such as form responses, goals, and purchases.
You can find your funnels on each onsite experience’s performance page using this button:
Triggerbee provides two different funnels: the Conversion Funnel and the Experience Funnel.
Conversion funnel
The Conversion Funnel shows what happens from the moment a visitor interacts with your onsite experience until they complete a selected goal. For example, you can build a funnel that follows visitors from:
Experience opened → Survey response → Purchase
At the top of the funnel, you can see the Starting Audience and the Overall Conversion Rate. Each step then shows how many visitors reached that point and the conversion rate from the previous step.
You can customize the funnel by adding or removing steps. Steps can include different widget interactions and goals, allowing you to build a funnel around the customer journey you want to analyze.
Experience Funnel
The Experience Funnel focuses specifically on how visitors move through the onsite experience itself. Use it to understand how many visitors enter the experience, continue through its different steps, and where they drop off. This is especially useful for multi-step experiences, such as surveys, guides, forms, and quizzes.
If your onsite experience has multiple variants, you can switch between variants to analyze each journey separately.
Understanding the Funnel Data
Funnel data isn’t always easy to understand at first, so let’s walk through an example of how the numbers are calculated.
17,372 visitors have seen the first entry step of the experience with the cliffhanger offer.
Out of those 17,372 visitors, 6,451 got curious enough to open the campaign and saw the next step, where the signup form was displayed. 62% dropoff at this point.
And out of those 6,451 visitors, only 1048 visitors thought it was a good enough offer to sign up and got to see the final step of the campaign. A final drop-off of 83%.
Things to have in mind
Funnel statistics count sessions, whereas Campaign Statistics count Pageviews. This means that the difference between the views of the experience and the first step in the funnel can vary a lot.
This is noticeable especially if you have a Teaser as the first step of your campaign, which follows the visitor and displays over and over (multiple campaign views), but the funnel will only count 1.
If you add, remove, or rearrange the steps in your campaign, the engagement funnel might be affected.