Use Cases by Business Type
Learn how to leverage Triggerbee’s campaigns for different industries.
Triggerbee is an onsite marketing platform that helps businesses personalize their websites, track visitors, and drive meaningful engagement. The strategies you use will vary depending on your business model — and this guide outlines the most impactful use cases for both E-commerce businesses, Media companies and B2B.
E-commerce Use Cases
E-commerce brands use Triggerbee to drive revenue, reduce cart abandonment, and build lasting customer relationships. Here's how:
1. Cart Abandonment Recovery
Display a popup or banner when a visitor leaves the cart or checkout.
Use personalized messaging like: “Still thinking it over?” or “Don’t forget your items!”
Combine exit-intent triggers with cart value or product conditions.
2. Loyalty & CRM-Driven Campaigns
Show special offers for loyal customers based on CRM segments, like:
“You have an unused reward”
“Exclusive 20% off for Gold Members”
Trigger campaigns using Triggerbee’s CRM targeting integrations (e.g., Rule, Klaviyo, Voyado, Custobar, Emarsys).
Great for reward program activation and increasing repeat purchases.
3. Email Capture with Incentives
Convert new visitors with popups offering “10% off your first order” or exclusive deals.
Use UTM and referral targeting to adapt offers to ad campaigns or affiliates.
Sync directly with email platforms like Klaviyo or Rule.
4. Flash Sales and Countdown Timers
Highlight time-limited deals during peak campaigns or seasonal events.
Add countdowns for urgency or promote items “selling fast.”
Can be embedded, fixed banners, or modals.
5. Post-Purchase Messaging
After checkout, display upsell offers, feedback requests, or referral codes.
Useful for increasing lifetime value and collecting qualitative insights.
Media & Publishing Use Cases
Media companies use Triggerbee to build subscriber bases, increase article engagement, and promote high-value content.
1. Convert Anonymous Readers into Subscribers
Offer gated content, newsletter signups, or exclusive access based on engagement.
Trigger forms after a user reads 2–3 articles or scrolls 75% of a page.
2. Content Highlighting
Show trending or editor’s pick content using banners or small nudges.
Target by interest, behavior, or campaign source to increase relevance.
3. Personalized Article Suggestions
Use interest tags or reading behavior to surface related content or guides.
Embed inline with articles or as sticky widgets.
4. Subscriber Offers & Upgrades
Target known visitors or free-tier users with discounts or trial offers.
Example: “Upgrade to Premium to unlock exclusive content.”
5. Polls, Surveys & Reader Feedback
Run audience polls, NPS surveys, or content preference check-ins.
Display as overlays or embedded widgets — great for audience insight.
B2B Use Cases
For B2B companies — SaaS, service providers, or agencies — Triggerbee can supercharge lead generation, personalization, and sales enablement.
1. Lead Capture for High-Intent Visitors
Trigger gated content (e.g., whitepapers, templates, webinars) based on behavior.
Example: “Download our B2B Retargeting Strategy Template →”
Conditions: Visited pricing page + time on site > 30s
2. Account-Based Targeting
Show personalized messages for visitors from specific companies or industries.
Example: “Hi Shopify team 👋 Ready to explore personalized CX?”
Use CRM integration for targeting.
3. Segmented Onboarding or Use Case Content
Guide new users or return visitors to relevant documentation or case studies.
Example: “First time here? Start with our 3-step onboarding.”
4. Trial Nurturing Campaigns
Trigger tooltips or nudges during a product trial.
Example: “Haven’t connected your CRM yet? Here’s why it matters.”
5. Webinar or Event Promotion
Promote upcoming industry events or product demos to engaged audiences.
Example: “Join our live demo on June 5 – see how Triggerbee fits your stack.”
6. Exit-Intent or Contact Us Prompts
Recover high-interest traffic with custom prompts.
Example: “Still have questions? Book a 15-min consultation with our team.”
Cross-Industry Tactics You Shouldn’t Miss
Whether you're in e-commerce, publishing or B2B, these tactics work across the board:
Geo-targeting for local relevance and language matching
Weather targeting to support seasonal messaging
Referral source targeting to align with ad campaigns
UTM tracking to personalize for different traffic sources
Interest profiling for continuously evolving segmentation
A/B testing for optimizing messaging, placement, and layout