Quizzes are one of the easiest ways to engage visitors and collect data at the same time.

With Triggerbee, you can build product quizzes, data collection flows, and interactive experiences without code.

In this guide, you’ll learn how to create a quiz from start to finish, how quiz logic works, and how to use the data after.

A quiz in Triggerbee is a step-based experience where visitors answer one or more questions and get a result based on their responses. You can use the responses to enrich contacts in Rule, Mailchimp, Klaviyo, Voyado, Omnisend, DotDigital, Brevo, etc.

Quizzes are commonly used to:

In Triggerbee, quizzes can be built as either a single-question flow or a multi-step flow. Most quizzes use multiple questions and outcomes.

Before creating a quiz, the most important thing to understand is how a quiz is structured, and how the steps work. Triggerbee has two types of steps:

What's a step in Triggerbee?

99% of all campaigns has at least two or three steps: An entry step (a teaser), a sign up step, and a thank-you step. The user moves through these steps one by one, and each step can be individually customized. The steps in your campaign can be seen in the left panel inside the editor, and they're marked with "1", "2", "3", etc.

Steps in Triggerbee's campaign editor
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NEW: Step container / Inner steps

To simplify editing and creating quizzes, we're introducing a new type of step: Inner steps, which only exists when a Step container is added to a campaign.

In a regular campaign, each step has its own canvas, content, and the appearance can be modified in isolation.

That means when a visitor moves from one step to the next, the whole step changes. Layout, content, and structure can all change between steps.

Use regular steps when:

Triggerbee quizzes uses a Step container with Inner steps. Inner steps live inside a Step container which is connected to a Primary canvas.

When a visitor moves between inner steps the Primary canvas stays the same, and only the inner content changes (but the overall layout remains fixed).

Use inner steps when:

For quizzes, inner steps are the recommended choice.

Most quizzes in Triggerbee have three core parts:

The Primary canvas controls the fixed layout and appearance.

The Step container holds the questions.

The outcomes decide what result the visitor should see after completing the quiz.

Start by creating a new campaign. Choose a quiz template or Start from scratch.

If you've started from a template you can skip this step.

Add a Step container to your campaign. When you add the Step container, you will first choose how it should work.

You can choose between:

You can also open the add menu inside the Step container and choose whether to:

If you only want one question, you usually do not need a Step container. In that case, it is often better to use a regular step.

Once the Step container is in place, you can start adding questions.

You can do this in two ways:

If you choose Add multiple questions, Triggerbee opens the question builder. Each question you add in the question builder becomes its own inner step.

That means a quiz with five questions will create five separate inner steps inside the Step container.

In the Generate using AI prompt tab, describe what your quiz should be about.

Then choose how many questions you want. Triggerbee will generate a ready-to-paste set of questions in the correct format. This is the fastest way to get started when you need a first draft.

If you regenerate questions with AI, the question set is replaced. Since each question becomes an inner step, this also replaces the steps.

In the Edit / Manual tab, you write your questions in a text field. Follow our formatting guidelines for adding and editing questions with text.

Example:

This is useful when you want full control or already know exactly what your questions should be.

Here's a full list of components you can add when manually creating quiz questions:

Before you create the questions, open the Validate tab.

This helps you catch formatting mistakes before the questions are added.

When everything looks correct, click Create questions.

Triggerbee will then add each question as a separate inner step.

Each question is built as an inner step. Clicking one of the questions lets you edit the label, answer options and the appearance of questions, just like normal.

To mark an answer as correct:

To assign a score:

This score can be used in score-based outcomes.

The Primary canvas is the fixed layout of your quiz.

When users move between steps:

This means you design the layout once.

Use it to add Headings, text, images, branding and navigation.

You can add a Step navigation component if you want to give users an easy way to move back and forward between the questions.

The number of steps in the step navigation updates automatically based on the number of inner steps / questions you have added.

How to add a step navigation:

Outcomes define what result the user sees. Outcomes can be based on:

Click Edit outcomes in "Outcomes" section in the left panel to generate or create outcomes.

Use score ranges to define results.

Example:

Use specific answers to trigger results.

Example:

Rules are built with operators:

Outcomes can update profile fields. You select:

This stores quiz results on the visitor profile.

When a user completes a quiz:

This data can be used for: