How do I see the results

Once you have your first campaign published, you will start to see some results. You will find the results in the Campaign Overview for all your campaigns combined, or inside each campaign individually. You will also see a progress chart of your campaigns, displaying how the campaign is going over time.


Every time a visitor sees your campaign, it is counted as a view. Views are counted once per campaign, eg. if you have multiple steps in your campaign, it will only count once. However, if a visitor dismisses the campaign and therefore sees it again in a week - that will be two views. Views are not unique. 


When a visitor clicks on a button in your campaign, or if you've made the whole campaign clickable - that will count as a click. If your campaign doesn't have any call-to-action, it will not count any clicks. All clicks divided by the number of views will be your Click-Rate. Triggerbee only counts "positive" clicks, eg. clicks that lead somewhere from the campaign. Eg, clicks on close buttons will not count as clicks. 

Form responses

If you have a form in your campaign, and a visitor submits the form - that will count as a Form Response. All form responses will be saved in a form response list.

Survey responses

Survey statistics are found together with the campaign, and collected results will be presented under Campaign > Surveys > NPS or CSAT. The result will be presented in the matching dashboard, where you can see your score change over time. Here is the dashboard for NPS and CSAT.

Referral campaigns

Other than displaying the number of shares and views of friend campaigns, we'll also display how much revenue is flowing through this set of campaigns.

Note: In order for Revenue to be displayed, you must log revenue together with the Completed Purchase goal. Read more about Revenue logging here.

  • Revenue: Calculated revenue from visitors who interacted with the referral campaign that then went on to make purchases, and also referred friends who went on to make purchases. If you are missing data, then you might not track purchases to Triggerbee. If so, Check out this article
  • Signups: The signups (form responses) in the campaigns. Any user who was already a subscriber will not be included in this metric.
    • Referrer: Signups in the Referring campaign
    • Friend: Signups in the Friend campaign
  • Shares: When a user clicks on Copy-Link or Share-Button we calculate it as a Share - even though we don't know if they actually did share the link with their friends.
  • Views: How often the campaigns have been displayed to users
    • Referrer: Views of the Referring campaign
    • Friend: Views of the Friend campaign.

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