An intro to Audiences

Use Triggerbee Audiences to create segments of your visitors to be used in Campaign Targeting for personalization. Segment your visitors based on website behavior, data in connected CRM or Email tools, or given consents. To personalize even further, combine your audience with session conditions in your campaign targeting, eg. UTM-campaign, browser language or device. You can even target based on Javascript and cookies - only your imagination is the limit! Think of your saved audiences as a base layer for targeting. Once inside your Campaign Settings, you'll be able to add additional session conditions specific to your campaign. You can create and save 30 audiences. 

Example Audiences

  • Identified visitors (ie. those who has been identified by email)
  • Visitors that have added a product to cart, but not completed a purchase.
  • Visitors that are in a specific list in your connected email-tool.
  • Visitors that are NOT in a specific list in your connected email-tool.
  • Visitors that have completed a purchase in the past (=customers).

Filters vs. Session Conditions

Audiences are built with a combination of Filters and/or Session Conditions. In short, filters are data points connected to the person, while session conditions are connected to the browser. 


Filters are data points that are connected to the specific visitor that visits your webpage. It can be data such as gender, number of purchases, interest profiles, or identification level. We provide your account with a set of default filters (black icons) and some custom filters depending on what apps you have integrated.

Default filters

  • Identified: Use this filter to segment identified vs. not identified visitors.
  • Consent: Use this filter to segment visitors with or without consent (given through Triggerbee popups). 
  • Goal: Use this filter to segment visitors with or without certain goals. You can also select when the goal should have been fulfilled. Read all about goals here.
  • Tag: Use this filter to segment visitors with or without a certain tag, such as Customer or Subscriber. 
  • Interest Profiles: Use this filter to segment visitors with a certain interest profile.Read all about interest profiles here.

Custom filters
Custom filters depend on what apps you have connected to and they can also vary in options depending on what apps. Some examples are:

  • Voyado Audience and Labels
  • Rule Tags and Filters
  • Klaviyo Lists and Segments
  • Mailchimp Lists and Tags

Session Conditions

Session conditions are data points connected to the visitor's browser and the current session they are visiting from. They are divided into three groups - source, browser, and campaign events. Some examples are:

  • Visitors coming from Facebook
  • Visitors coming (or not coming) from a specific UTM-campaign
  • Visitors visiting from their phone
  • New visitors
  • Visitors that have dismissed a campaign
  • Visitors with a certain cookie (eg. user cookie)
  • Visitors that fulfill a javascript statement (like having something in their cart, are logged in or visit a certain tagged page)

How to work with Audiences

Upon visiting the Audience page for the first time, you will see some default audiences and some example audiences.

Default Audiences are made up of identification rate and consent level. 

  • Identified
  • Not identified
  • Have consent
  • Does not have consent

Example Audiences are suggestions of common audiences. These are only placeholders and need to be configured in order to work. Some of these are:

  • Recent Buyers (Completed purchase last 7 days)
  • Logged-in users (Built with Javascript)
  • Has products in cart (Built with Javascript)
  • Visitors using mobile device
  • Newsletter Subscribers (tag or list from CRM)

How to create an Audience

1. Navigate to the Audience section in your Triggerbee account. Here you'll find default pre-made audiences that cannot be changed, and the audiences you have saved previously. 
To create a new audience, Click on "+New audience" and give your Audience a name. 

3. Add your first filter and define its conditions. Use one or combine several filters. Read all about filters here.

4. Chose to add Session Conditions with AND/OR criteria. Read all about session conditions here!This is what a finished Audience could look like!

5. Save your audience. You will now find it in the Campaign Settings to be used for targeting!

How to edit or delete an audience

Triggerbee allows for a maximum of 30 audiences. If you have reached your limit, you can either edit a current audience or delete an old one.

  1. Navigate to Audiences and click the audience you wish to make changes to.
    1. If you want to edit your audience, you simply make your changes here and Save your audience. Remember that any campaigns connected to this audience will be affected.
    2. If you want to delete your audience, press "Delete" at the bottom of the flyout. 
      1. If your audience is connected to any campaigns, you will not be able to delete the audience before disconnecting the campaigns. 

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