Under My Triggerbee > Customization > Attribution & Revenue you set how much a new email subscriber is worth to you. Triggerbee uses this value to estimate the revenue your sign-ups bring in.
What is Subscriber Worth?
Subscriber worth represents the average revenue you earn from each identified visitor, member, or subscriber. This value is crucial for assessing the effectiveness and profitability of your marketing campaigns.
Note: If you haven't set a value, Triggerbee uses 75 SEK (or 8 EUR) per new subscriber as a baseline.
Why Enter Subscriber Worth?
Measure Onsite Experience ROI: Measure the return on investment (ROI) of your experiences by comparing the revenue generated from new subscribers against the cost of the experience.
Optimize Marketing Strategies: Identify which experiences are most effective at acquiring valuable subscribers, allowing you to allocate resources to the most successful strategies.
Enter Subscriber Worth
Follow these steps to input the worth of each new subscriber:
Navigate to My Triggerbee > Customization > Attribution & Revenue.
Select Currency: choose the currency you want to calculate your subscriber worth in, for example SEK.
In the field "How much is each new subscriber worth?", enter the average revenue you earn from each new subscriber. For example, if each new subscriber is worth 75 SEK, enter "75".
Click Save.
What's the outcome?
When you have saved your subscriber worth, Triggerbee multiplies it by the number of new email subscribers to estimate what your sign-ups are worth. You'll see this value in:
Dashboard: the KPI Total values of signups
Onsite Experiences: the same KPI, Total values of signups
Data Collection: Total value of new email subscribers