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How to create a Campaign

Updated over 2 weeks ago

Ready to start engaging your visitors? In this guide, you'll learn how to create and launch your first campaign using Triggerbee — step by step.

Estimated time to complete: 5–10 minutes


Step 1: Go to the Campaigns Section

  1. Navigate to Campaign in the left sidebar.

  2. Click the “New Campaign” button.

Step 2: Choose a Template or Start from Scratch

You can either:

  • Pick a template: Choose from ready-made templates for banners, modals, surveys, etc. These will automatically get your Brand Settings applied.

  • Start from scratch: Create a custom design that fits your brand and goal.

Tip: Templates are great if you want a quick setup or inspiration.

Step 3: Design Your Campaign

  • Use the drag-and-drop editor to rearrange current components, and/or add more components from the Component Library (under ADD) in the menu on the left.

  • Customize styles, fonts, and colors to match your branding by clicking on each component and adjusting the settings in the right menu.

  • If you're building a form, go to Form Settings to connect your CRM.

  • Make sure to check out the desktop and mobile versions of your campaign to ensure that it's responsive.

Need help with design? Check out our Campaign Editor Guide.

Step 4: Set Your Campaign Rules

After you've done designing, move on to Campaign Settings. This is where you define when, where and to whom the campaign should appear.

  • Audience: Choose who should see it (based on behavior, segment, location, etc.). Read more about Audiences here.

  • Trigger: Decide what activates the campaign (e.g., time on page, exit intent, scroll depth).

  • Scheduling & Repetition: Set how often visitors see the campaign.

Step 5: Define Your Goal

Select what success looks like by selecting attribution type in Assisted Sales:

  • Button click

  • Form submission

  • Campaign view

  • etc.

Assisted Sales will help you measure performance in your campaign stats.

Note: For Triggerbee to calculate ROI on campaigns, you must log Purchases and Revenue to Triggerbee.

Step 6: Preview and Test

  • Click Preview to see what your campaign looks like on different devices.

  • To test your campaign with the correct audience, you can use the Manual Trigger. Publish your campaign with this Trigger, and you'll get a link to where the campaign will display if you're in the correct Audience.

Step 7: Publish!

When you're happy with the setup, click Publish in the bottom right corner, or schedule it for later. If you do nothing, the campaign will be saved as a draft.

After Publishing

You can:

  • View campaign performance (impressions, conversions, etc.)

  • Edit or pause the campaign anytime

  • Duplicate it to reuse the setup for future campaigns


🎓 Next Steps

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