Understanding Campaign Layouts
Triggerbee offers multiple campaign layouts to help you deliver the right message at the right time. Each type is designed for different goals, placements, and user experiences.
You select what layout to use in the Campaign Editor in your Canvas, under the General Tab. Here’s a breakdown of the main campaign layouts you can use:
Popup
Panel
Callout
Embedded
Fullscreen
Edge
(Minimized)
1. Popup
What it is:
A center-screen popup appears above your website content, with a semi-transparent overlay.
Best for:
Newsletter signups
Time-limited offers
Exit-intent messages
Pros:
Very attention-grabbing
High conversion rates
Considerations:
Can be disruptive if overused — best with clear targeting
Tip:
Use popups in combination with a minimized step, to allow your visitors to minimize the offer for later.
Use Transition Animation to make the popup "slide in" instead of "popping".
Use concise copy and a single call-to-action
Always include a close button
Consider using delay or scroll triggers to avoid disruption
2. Panel
What it is:
Sticky banner that spans 100% width at the top or bottom of the page. A full-width bar that stays visible as users scroll. Panels are ideal for making announcements without interrupting browsing.
Best for:
Announcements or promo codes
Ongoing sales
Site-wide promotions
Pros:
Subtle and non-intrusive
Always visible while browsing
Considerations:
Limited space for content
Sometimes gets in the way of add-to-cart buttons or help centers.
Tips:
Use contrasting background colors to make it stand out
Include a strong CTA (e.g., “Shop Now” or “Learn More”)
Test top vs. bottom placement for performance
3. Callout
What it is:
An overlay that appears above your website content, in any of the corners of the website, usually the bottom left or right.
Best for:
Nudge messages or reminders
Product suggestions
Upsells or cross-sells
Personal greetings
Pros:
Doesn’t interrupt reading
Less intrusive
Considerations:
Easier to miss than a popup
It can get in the way of add-to-cart buttons or help centers, so make sure to position it wisely.
4. Embedded
What it is:
A campaign embedded into the page layout (like a content block or inline message). A campaign that’s part of your page content — perfect for a native feel.
Best for:
PDP Promotions
Discount code reminders in Checkout
Footer Newsletter sign-up forms
Surveys after purchase
Rolling Top Panel in header
Pros:
Blends into the user experience
An easy way to switch the content on the site depending on the visitor
Non-intrusive (good for Google interstitial scoring)
No risk of interrupting user flow
Considerations:
Requires knowing where to place it in your site layout
5. Fullscreen
What it is:
The most immersive campaign type — a full-screen takeover that blocks the page behind it.
Best for:
Major promotions
Limited-time events
Age verification or critical notices
Pros:
Maximum attention
Great for one-time use
Considerations:
Can impact bounce rate if not timed or targeted well
Very intrusive, use with caution and make sure that the offer is to good to be refused.
6. Edge
What it is:
A slim “teaser-style” banner that stays fixed to one side of the screen. It's subtle, yet always visible.
Best for:
Teasing new features or promos
Expanding into a larger campaign on click
Gentle reminders without taking up much space
Tips:
Use a short hook or icon
Can expand into a larger campaign layout (like a Popup or Callout)
Great for always-on campaigns
7. Minimized
What it is:
Minimized campaigns are similar to Edge but are sticky in the corners. They are not a Layout type, but rather a state of a step in the widget. They’re often used as a minimized state for Popups, allowing users to close or collapse a campaign and return to it later.
Best for:
Reopening popups
Ongoing nudges
Providing a "reminder" without being intrusive
Tips:
Use an icon or short message ("Need help?", "Get 10% off")
Automatically minimize after a user closes a Popup
Ideal for retaining campaign access without taking up screen space
Choosing the Right Campaign Layout
When deciding which layout to use, ask:
How much attention do I want to grab?
Do I want a subtle or bold presentation?
What kind of content am I promoting?
You can also mix campaign types throughout the customer journey — for example, use an Edge to tease a Popup, or combine an Embedded campaign with a Panel announcement.