Each campaign layout in Triggerbee is designed for a specific purpose — whether it's grabbing attention, delivering subtle nudges, or blending into your site seamlessly. Here's how to design each one for maximum impact and the best possible user experience.
General Design Best Practices (All Layouts)
Brand consistency: Use your fonts, colors, and tone of voice.
Whitespace is your friend: Don’t overcrowd the space.
Accessible design: Use high contrast, readable fonts, and large click targets.
Preview on all devices: Always test on mobile, tablet, and desktop before publishing.
Animation = subtle draw, not distraction
1. Popup
Best For: Lead capture, announcements, limited-time offers
Design Tips:
Use a minimized step to let visitors close the offer and return to it later.
Choose a slide-in animation instead of a hard pop for a smoother experience.
Use whitespace to reduce visual overload.
Trigger on scroll, delay, or exit intent — avoid loading it instantly.
Keep it short: One clear headline, one CTA, and minimal text.
Use a minimized step to let visitors close the offer and return to it later.
Include an exit option: Always provide a close button (top-right or labeled "No thanks").
Use a compelling visual: A relevant image or icon increases engagement.
2. Panel
Best For: Notices, promotions, ongoing updates
Design Tips:
Use strong contrast: Make sure the banner stands out from your website theme.
Keep text concise: Aim for one line, ideally under 100 characters.
Add urgency: Use countdown timers for limited-time offers.
Ensure mobile compatibility: Banners must not overlap or interfere with other mobile UI elements.
3. Callout
Best for: Upsells, gentle nudges, related content
Design Tips:
Keep the message short and conversational — think tooltips or assistant messages.
Include one CTA: Keep the interaction simple and focused.
Position smartly: avoid overlaps with add-to-cart buttons, chat widgets, or help centers.
Use animation sparingly: Subtle animations can draw attention without being annoying.
Pick the right side: Right-side slide-ins are more common and familiar to users.
4. Embedded
Best for: Promo blocks on product pages, Checkout reminders, Footer newsletter forms, Post-purchase surveys
Design Tips:
Match your site’s fonts, colors, and layout for a seamless, native look.
Use as a dynamic content block — great for personalizing based on audience or behavior.
Keep spacing and padding consistent with your site's design system.
Perfect for long-form pages, where you want the message to feel native.
Use context-aware headlines: Write copy that relates to the surrounding content.
5. Fullscreen
Best for: Major sales, launches, rebranding, Age gates and compliance messages
Design Tips:
Use bold visuals and dramatic copy — this layout is meant to make a statement.
Include a clear, singular CTA (don’t over-complicate).
Make sure it’s fully responsive for mobile and tablet.
Use sparingly — too frequent can increase bounce rates.
Good for landing pages and limited-time promotions, but don’t overdo it.
6. Edges & Minimized State
Best for: Click-to-expand campaigns (e.g., open a Popup or Callout), Always-on promos, guidance and helpcenter nudges
Design Tips:
Use a short hook or icon that clearly indicates action ("New!", "10% off", etc.).
Keep the design slim and non-obstructive — it should never block core content.
Works great as a trigger for larger campaigns like Popups or Callouts.
Use subtle animation to draw attention without interrupting flow.
Automatically minimize after the user closes a popup — don’t just disappear.