Embedded campaigns let you place your messages directly inside your website content, so they blend in naturally and feel part of the experience. Here are some of the most effective placements and examples of campaigns to run.
You don't need all of these placements to succeed with embedded campaigns, pick whatever fits your website and needs!
The ⭐️ indicates a very popular use case among our customers.
Startpage & site-wide placements
Top banner
Show current promotions ("20% off this week only") ⭐️
List key selling points ("Free shipping, Easy returns")
Personal welcome or offer ("Welcome back, Lisa – don’t forget your saved items")
Mid-section tiles
Membership signup teaser ("Join now for early access")
Highlight the new season or collection
Promote a specific category or theme ("Top picks for summer")
Footer
Newsletter signup (or membership acquisition if you don't do newsletters) ⭐️
Micro-survey ("Was this page helpful?")
App download, referral program, or sustainability pledge
Category page placements
Top section
Personalized messaging ("Only showing your size")
Membership benefits ("Members get 10% off") ⭐️
Campaign message ("3 for 2 on all T-Shirts")
Between product rows
Collection or season highlight ("Explore Fall styles")
Campaign message ("3 for 2 on all T-Shirts") ⭐️
Filter area or sidebar
Free shipping info
Return guarantee or price match
Product page
Under the product title or price
Promote current membership offers ("20% off for Members") ⭐️
FOMO campaigns ("Discount only valid until X") ⭐️
Under the Buy button
Add-on product or bundle offer
Urgency message ("Selling fast")
First-time buyer incentive ("10% off your first order") ⭐️
Below description or reviews
Invitation to join the loyalty program ⭐️
Showcase outfit suggestions
Reviews ("Trusted by 3,200 shoppers")
Run an interest quiz or feedback form
Cart page
Top of cart
Discount code reminder ⭐️
Cart value progress ("You’re €12 from free shipping")
Security and trust messaging ⭐️
Post-purchase perk ("Get a free sample with your order")
Bottom of cart
Survey or feedback form
Newsletter or membership signup ⭐️
Countdown ("Order before 5pm for today’s dispatch") ⭐️
Order confirmation page
NPS surveys ⭐️
Purchase survey ("Who did you buy for today"?) ⭐️
Referral Campaigns
Invitation to join the membership or loyalty program
First-time shopper bonus ("Use this code on your next visit")