Identifying Visitors


By default, Triggerbee doesn’t know what physical person a visitor represents, so each visitor is assigned a unique ID. This ID becomes enriched when the visitor converts - that magic moment when an anonymous visitor interacts with your website through filling out a form, requesting a proposal, buying a product, or initiating a chat session. When this occurs, they usually provide information about themselves such as their name, email address and or telephone number. This information is added to the visitor's unique ID and the session data in Triggerbee, converting them to a Contact (a known person).

Another efficient way of converting anonymous visitors to Contacts is through using links to your site in your email communication to your subscribers. Using Triggerbee's unique tracking technology, we can convert the visitors coming from email traffic to known Contacts so that you can track all future onsite subscribers' activity.

We identify each unique visitor by using cookies. This means when the converted visitor returns to your site a few days later, they are remembered and the actions of the future sessions are added to their profile.

If the visitor clears their cookies or uses a different device or browser, Triggerbee will not be able to identify them and they will be seen as an anonymous visitor next visit will be considered a new unique visitor - unless we have an email address associated with that cookie which will lead to Triggerbee converting the visitor to a contact.

If a contact buys a new computer, uses a phone, and a tablet, and several different browsers, Triggerbee will connect the contacts from various devices to provide you with a unified view of their history. For every device/browser, the visitor must convert again so that we know their identity.

Different ways of identifying visitors

Triggerbee can identify a visitor in 5 different ways. 

  1. HTML links
  2. Email integrations
  3. Form submissions
  4. Widget conversions
  5. JavaScript
Identifier Type Description Further reading
HTML Link URL parameter Add a UTM-parameter to identify a user with an email address.
Identify visitors with HTML links
Email integrations API Triggerbee grabs a unique identifier from any integrated Email Marketing systems Identify Email subscribers
Form submission Form listener or JavaScript  Activate the Form Listener inside Triggerbee, or send the submitted form information with JavaScript to Triggerbee How to use the Form Listener
Campaign conversion Triggerbee Onsite Campaigns Whenever a visitor converts in one of your campaigns, they will become identified with their name or email address. Converting visitors with Campaigns
JavaScript JavaScript Send submitted user information from a form into Triggerbee or send a javascript variable containing user information to Triggerbee Identifying visitors with JavaScript

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