Use Triggerbee Audiences to create segments of your visitors to be used in Campaign Targeting for personalization. Segment your visitors based on website behavior, data in connected CRM or Email tools, or given consents.
To personalize even further, combine your audience with session conditions in your campaign targeting, eg. UTM campaign, browser language, or device. You can even target based on Javascript and cookies - only your imagination is the limit!
Think of your saved audiences as a base layer for targeting. Once inside your Campaign Settings, you'll be able to add additional session conditions specific to your campaign.
Example Audiences
Identified visitors (ie. those who have been identified by email)
Visitors who have added a product to cart but not completed a purchase.
Visitors who have completed purchases above 100 EUR in the last 30 days
Visitors who are in a specific list in your connected email tool.
Visitors who are NOT in a specific list in your connected email tool.
Visitors who are in areas where it will be sunny weather in the coming days
Visitors that have voted above 5 in your NPS
Visitors that are in a specific Region
Logged-out visitors or Logged-in Visitors
Visitors coming from a specific UTM-tag
Returning Visitors
... and much more!
Filters vs. Session Conditions
Audiences are built with a combination of Filters and/or Session Conditions. In short, filters are data points connected to the person, while session conditions are connected to the browser.
Filters
Filters are data points that are connected to the specific visitor that visits your webpage. It can be data such as gender, number of purchases, interest profiles, or identification level. We provide your account with a set of default filters (black icons) and some custom filters depending on what apps you have integrated.
Default filters
Identified: Use this filter to segment identified (eg. Triggerbee has their email) vs. not identified visitors (unknown to Triggerbee).
Consent: Use this filter to segment visitors with or without consent (given through Triggerbee popups).
Goal: Use this filter to segment visitors with or without certain goals. You can also select when the goal should have been fulfilled. Goal targeting works for both identified and unidentified visitors.
Completed Purchase: With this filter, you can target visitors based on purchases, eg. targeting visitors that have completed a purchase within that last 30 days for a specific amount. Purchase targeting works for both identified and unidentified visitors.
Tag: Use this filter to segment visitors with or without a certain tag, such as Customer or Subscriber.
Interest Profiles: Use this filter to segment visitors with a certain interest profile
Country & Region (Addon): With this filter, you can target visitors in a specific Country. If you have Region targeting activated, you can also target based on Region within a country.
NPS & CSAT: With the survey targeting, you can target visitors based on what they have voted in your CSAT and NPS surveys.
Weather: This targeting makes it possible to target visitors that are in areas where the weather is expected to be sunny, rainy, or whatever the weather you choose - either today or in the next couple of days. It is also possible to target other areas, eg. target visitors in ice-cold Sweden in February when the temperature is 30+ in Thailand ✈️
Custom Filters
Custom filters depend on what apps you have connected to, and they can also vary in options depending on what apps. Some examples are:
Rule Tags and Filters
Voyado Audience and Labels (only available for PRO plan)
Klaviyo Lists and Segments
Mailchimp Lists and Tags
Session Conditions
Session conditions are data points connected to the visitor's browser and the current session they are visiting from. They are divided into three groups - source, browser, and campaign events. Some examples are:
Visitors visiting from Facebook
Visitors visiting (or not coming) from a specific UTM-campaign
Visitors visiting from their phone
New visitors or Returning Visitors
Visitors that have dismissed a campaign
Visitors with a certain cookie (eg. a logged in cookie)
Visitors that fulfill a javascript statement (like having something in their cart, are logged in or visit a certain tagged page)
How to create an Audience
Audiences can be created directly from your campaigns, but can also be pre-defined in the Audience Section of Triggerbee. This article describes how to pre-define them, but it is more or less the same procedure from the campaign editor.
Navigate to the Audience section in your Triggerbee account. Click on "+New audience" and give your Audience a name.
Add your first filter and define its conditions. Use one or combine several filters.
Choose to add Session Conditions with AND/OR criteria - if you want any. Audiences can contain only Filters, only Session Conditions or both - depending on the use case.
This is what a finished Audience could look like!
Save your audience. You will now find it in the Campaign Settings to be used for targeting!
How to edit or delete an audience
Triggerbee allows for a maximum of 20-30 audiences, depending on your price plan. If you have reached your limit, you can either edit a current audience or delete an old one.
Navigate to Audiences and click the audience you wish to make changes to. If you want to edit your audience, you simply make your changes here and save your audience. Remember that any campaigns connected to this audience will be affected.
If you want to delete your audience, press "Delete" at the bottom of the flyout.
If your audience is connected to any campaigns, you will not be able to delete the audience before disconnecting the campaigns.