In Triggerbee, you are the owner of your data. Triggerbee will never share personal data stored in your account with third parties, with these exceptions:
When the customer (or Triggerbee on the customer's request) activates connections to external systems / through integration apps or API calls.
Suppliers to Triggerbee of data infrastructure services such as hosting, data management, and support/helpdesk services.
Treatment of Personal Data
Personal data that is collected in Triggerbee is treated by data management services to fulfill the services of the products.
This treatment may include (but is not limited to):
Aggregation of personal activity over time with the purpose of understanding analyzing behavior, predicting intent, and personalizing marketing.
Funneling personal data to third-party services (if activated by the customer)
Present personal data to you in reports and dashboards
All data are stored within the EU on different cloud-based services. We store data on backups (with a few weeks rotation).
For how long does Triggerbee store personal data?
The data collected and aggregated are stored at different time spans depending on the chosen Plan and the settings of each account.
Complete session data
How long complete session data is stored depends on your plan:
Plan | Storage period |
Essential | 1 day |
Pro | 7 days |
Success | 30 days |
Longer storage periods are available through a custom agreement. Contact Support to find out the exact settings for your account.
If a profile is deleted, for example by automatic profile deletion, all of its sessions are deleted at the same time, even if the plan’s storage period hasn’t ended.
Profile Data
Profile data is collected personal data about your identified visitors (typically email addresses, names, phone numbers etc). Profiles can also contain aggregated data about the persons interest, the frequency of visits, achieved events, campaign activity and dates.
Triggerbee stores this information until you delete it, until it’s removed by automatic profile deletion, or until you cancel the account. Therefore, you must inform your customers of how long you plan to store the data.
Note: For accounts that started with Triggerbee after 2025-05-10, Triggerbee will automatically delete profiles 36 months after the latest time they were seen on your website. This setting can be adjusted in your Account Settings.
If you have an older account, it is possible to activate automatic deletion, but you have to manually delete older profiles.
Removing Personal Data
Automatic Profile Deletion
With automatic profile deletion, Triggerbee deletes profiles that haven’t visited your website for a period you choose, e.g. 24 months. The deletion runs every night. We recommend using this feature so that you don’t store personal data longer than necessary.
When a profile is deleted, the following is deleted with it:
The profile itself: identifiers (e.g. email), properties and tags
All visits and sessions, including page views and events
Purchases and attribution data
Consents and subscriptions
Aggregated statistics without personal data, such as campaign results and analytics figures, are kept.
Remove personal data from form & survey responses
Form and survey responses are not deleted by the automatic profile deletion. To also remove personal data from them, turn on “Also remove personal data from form & survey response lists”. Triggerbee then anonymizes responses that are older than the same number of months as your profile deletion setting, whether or not the profile has been deleted.
These default fields are anonymized: email, first name, last name, full name, phone number and social security number (field key socialSecurityNumber). Only social security numbers collected after that key was set are anonymized.
Remember: if you collect other personal data in custom fields, it will not be anonymized.
Upon Cancellation
When you cancel your account with us, all personal data that belongs to your account will be deleted as soon as your binding period is over. If you want all data in your account to be immediately removed, you need to send a written request to our Support staff through our Helpdesk. Aggregated data from your account, where all personal data have been removed, such as overall campaign metrics handled by our servers (number of page views, number of form submissions etc.) will remain.