Buying Intent is a feature that captures interest in your product categories. Specify your categories by URL or JavaScript, add frequency, time and interval, and Triggerbee will let you know which of your visitors fulfill the Intent.
Unlike Interest Profiles, another Triggerbee Interest Feature, Buying Intent, is useful for capturing Interest here and now (eg, someone is looking for Shoes today), rather than general Interest (eg. someone is generally interested in makeup and will continue to buy that over and over).
Note: The Buying Intent Feature is an Add-on. Contact Triggerbee to get more information.
The Buying Intent concept consists of 4 parameters:
Category: The category to be tracked. It can be all pages that have the word "shoes" in the URL, "heels" in the breadcrumb, or another specific attribute. You can combine multiple phrases in the category setup.
Frequency: How many visits should happen on the Category before we consider it to be of interest
Interval: How much time should pass between each visit? Usually, we put 12 hours.
Time: How many days do the visits need to happen within, eg. do they all need to happen during a week to be considered showing interest, or shorter/longer time?
When the Buying Intent is fulfilled, an event will be added to that visitor. If the visitor is identified, Triggerbee can notify your CRM to take further action - ie, send an email. If the visitor is unidentified, you can select to display a campaign instead (or do nothing).
This is an example of a Buying Intent Setup
Notify my CRM (or display a campaign for unidentified visitors) when someone...
Visits a page containing the word "heels" or "boots"
3 times
during 7 days
with at least 12 hours between each visit