More than half of all web traffic happens on mobile. For some of you, over 80% of the traffic is mobile based. That means your campaigns must be optimized not just for desktop — but for smaller screens where space is limited and attention is short.
Triggerbee’s Campaign Editor is responsive by design, but following a few smart practices will help ensure your campaigns load fast, look clean, and perform well on mobile.
If mobile is your primary audience, consider designing for mobile first, then adapt for desktop:
Start with a stacked layout
Focus on clarity and brevity
Preview the desktop version as a secondary step
How Mobile Responsiveness Works in Triggerbee
Triggerbee uses a grid system that adapts automatically between desktop and mobile:
Containers stack vertically on mobile
Templates with an image contained on the right/left will automatically hide the image-container on mobile
Columns inside containers stay side-by-side, so make sure to check the responsiveness here
Font sizes and spacing stay proportionate — unless you override them with specific mobile settings
You can hide or show specific components depending on the device
Previewing your campaign on mobile is always just one click away using the toggle at the bottom of the editor. Send the preview link to your phone and check it there.
If you want to make greater design changes in desktop vs. mobile, we recommend that you create two variants of your campaign, which you target to desktop vs. mobile. This will also separate the statistics of the campaign.
Best Practices for Mobile-Friendly Campaigns
1. Use Single-Container Layouts When Possible
Multi-container layouts work well on desktop, but they stack vertically on mobile.
To avoid awkward stacking:
Prefer single-container designs
Avoid unnecessary side-by-side elements unless you’re fine with them stacking
2. Keep Your Forms Short and Sweet
Mobile users have less patience and screen space.
Ask for essential info only (email, maybe first name)
Avoid dropdowns with many options unless necessary
Use radio buttons or buttons for easier tapping
Tip! Work with follow-up campaigns and CRM targeting to enrich your profiles with more data on a later visit
3. Use Full-Width Buttons
Make your call-to-action easy to tap.
Set button width to 100%
Add generous padding
Use large, readable text (minimum 16px)
Consider mobile-thumb zones — the center or bottom of the canvas is best for CTA placement.
4. Hide Complex or Decorative Elements on Mobile
If your desktop campaign has:
Extra columns
Decorative images
Long explanatory text
...consider hiding them on mobile for a cleaner look.
How to do it:
In the Layout tab, click the ••• menu next to any component or container
Select “Hide on Mobile”
5. Preview Constantly
Use the bottom toolbar in the editor to switch to Mobile view as you design.
Make layout tweaks while viewing the mobile version
Ensure key content stays visible and legible
Confirm that nothing overlaps or breaks
6. Use Percentage-Based Widths
Let your containers and components adjust gracefully by using relative widths (like 100%, 50%, etc.)
Avoid setting fixed pixel widths unless necessary
Triggerbee layouts are responsive — lean into that flexibility
7. Make mobile adjustments
For most components, when working in Mobile view - you'll see a small mobile icon on some of the styling settings (such as typography, sizes and spacing). This means that you can adjust the setting and it will apply only to mobile devices.
Some examples:
Decrease font sizes
Decrease padding or margins within or around components
Add Margins to Canvas to add space around the campaign
8. Test Interaction
Check that buttons are tappable
Forms scroll correctly
No weird clipping or overflow happens
For live campaigns, preview on your own mobile device before publishing!
Summary
Do this | Avoid this |
Use 1-column layouts | Too many columns |
Preview often | Designing only for desktop |
Hide complex elements on mobile | Cluttered mobile view |
Full-width CTA buttons | Small or hard-to-tap buttons |
Test on real devices | Assuming the preview covers everything |