Deliver personalized e-commerce experiences based on real customer data from your Shopware store.
The integration between Shopware and Triggerbee lets you:
Target visitors based on customer groups and sales channels
Show personalized offers and messages based on purchase behavior
Build audiences from Shopware data and activate them onsite
Track how campaigns influence conversions and revenue
Benefits of using Triggerbee with Shopware
Connect your Shopware store and start using your customer data directly on your website.
Use Shopware customer data for precise audience targeting
Personalize content for logged-in customers and segments
Activate CRM data onsite without dev work
Turn anonymous visitors into identified profiles
Build richer customer profiles over time
Launch campaigns faster with ready-to-use segments
Improve conversion rates with more relevant experiences
Get clearer insight into what drives sales and engagement
How to integrate Triggerbee and Shopware
Step 1: Create API credentials in Shopware
Start in your Shopware admin.
Go to Settings → Integrations
Click Add Integration
Name it Triggerbee and turn on the Administrator switch.
⚠️ Important: Before you click "Save integration", copy and paste your Access Key ID and Secret Access Key. Store them temporarily somewhere, because you need both for the next step.
You only get access to the Secret Access Key once. If you save the integration without saving your Secret Access Key, you must generate a new Secret key.
Step 2: Connect Shopware in Triggerbee
Now switch to Triggerbee.
Go to Settings → Apps & Integrations
Find Shopware in the list of Integrations and click on it. Then click on Configure to configure the integration.
To connect with Shopware, enter the following information: Your Shopware URL, Access Key ID, and Secret Access Key.
Follow the steps and set up your default settings for new contacts.
Click Save. Your Shopware store is now connected to Triggerbee!
Step 3: Use audiences from Shopware in Triggerbee
Once connected, you can use Shopware data for targeting in Triggerbee.
This means you can show different campaigns on your website based on Customer groups and Sales channels from your Shopware store.
Triggerbee combines this with real-time behavior, so you can target the right visitor at the right moment.
How to create a Shopware audience in Triggerbee
If you've never set up an audience in Triggerbee, we recommend you read our intro to audiences to learn how audiences work, and how to use them for targeting.
Go to Audience in Triggerbee and create a new audience.
Click on + New Audience. This will trigger a fly-out panel on the right side of your screen.
In the fly-out, enter a name for your audience and click on + Add filter.
Select Shopware Sales Channel or Shopware Customer Group.
Choose your segment in the modal that appears.
Click Save in the modal. And then click Save in the audience fly-out.
Audiences are built from filters and can be combined with session data for more precise targeting.
Use the audience in a campaign
Open your campaign
Go to Settings
Find the Audience section
Select your new audience
Publish
Now your campaign will only show to that segment.
What you can do next
Once Shopware is connected, you can:
Show member-only offers
Target high-value customers
Personalize content based on purchase behavior
Sync customer data into onsite campaigns
Triggerbee tracks visitor behavior and connects it with your data, so you can turn traffic into subscribers and customers more effectively.