The Attribution view shows what leads to purchases on your website: which channels, referring sites and UTM campaigns your buyers came from, and how much revenue followed after visitors interacted with your Triggerbee Experiences.
Attribution is in BETA. You find it under Analytics > Attribution (open in Triggerbee).
Before you start
Attribution is built on the purchases you send to Triggerbee. If no purchases have reached Triggerbee in the last 30 days, the page shows Triggerbee is not receiving revenue data together with a Set up revenue tracking button. You can also choose Preview the charts to see what the page looks like with data.
To get started, log your purchases with revenue (and coupon codes, if you use them). See Logging Order and Revenue Data.
How purchases are credited
Channels and sources: each purchase is credited to the source of the visit it was made in (last visit).
Triggerbee Experiences: credited last touch. A purchase counts for the last experience the visitor interacted with before buying.
What counts as an interaction is set per variant under Assisting sales in the experience's settings: View, Click, Form submission, Coupon copied, Share or Off. A purchase is counted under the setting that was in place when it happened.
What you can see
Use the account selector and date range at the top of Analytics to choose what to look at, and compare with a previous period.
Sales credited to Triggerbee
Revenue after experiences: revenue from purchases credited to a Triggerbee Experience.
Purchases after experiences: purchases credited to a Triggerbee Experience.
Share of total revenue: revenue after experiences as a share of all revenue in the period.
Revenue & purchases
Sales over time shows revenue, purchases, average order value (AOV) or purchase rate per day, with the comparison period as a dashed line.
Channels that lead to purchases
Purchases by source: visits, purchases, purchase rate, revenue, AOV, share of revenue and revenue change. Group by Channel, Referring site or UTM campaign.
Revenue by channel over time: how revenue from each channel develops, per day or per week.
Data coverage: how many purchases can be linked to a source (Known source, Direct or Unknown). Direct often holds links opened from apps, in-app browsers and copied links.
Experiences
A list of your experiences with views, purchases, revenue and coupon revenue after a visitor's last credited interaction. Group by Experience or Variant. The Current setting column shows what a visitor has to do with the experience for a later purchase to count for it.
Coupon revenue is revenue from purchases that used the experience's coupon code, whichever experience was credited.
You can open the visits behind the purchases, or the visits where a coupon was used. This requires access to Visits, and Visits only reaches back as far as your plan allows.
Note: Revenue shows what happened after an experience, not what the experience added on its own.
Devices
Purchases by device compares each device's share of visits with its share of revenue.
Good to know
Several currencies: if the selected accounts have revenue in different currencies, revenue is shown per currency and not added up. Revenue by channel over time is not shown in that case.
Limited history for some breakdowns: some breakdowns only exist from a certain date or only for recent days. The chart then tells you which period it shows.
Export: you can export the data behind the charts.