Audience analytics lets you compare how different groups of visitors behave and buy on your website, for example identified visitors versus anonymous ones, or one of your own audiences versus all visits.
Audience analytics is in BETA. You find it under Analytics > Audience analytics (open in Triggerbee).
Choose audiences to compare
Click Compare and pick up to 4 audiences. Each audience is compared with all visits.
You can choose between built-in audiences and your own saved audiences:
Built-in: Anonymous, Identified and Logged in. Logged in requires that Logged-in detection is set up under Settings > Customization > Logged-in detection.
Your audiences: any audience you've created under Audiences.
Audiences that can't be compared
Some audiences are marked Can't be compared, because the data needed to calculate them for past visits doesn't exist:
CRM lists: can't be looked up for past visits.
Session conditions: only apply during a visit.
Region: can't be calculated yet.
Weather: isn't stored.
Login state: the site doesn't track logged-in visitors.
Invalid filters or No filters (an audience without filters would match all visits).
What you can see
Overview
How each audience's share of visits compares with its share of purchases and revenue. An audience with few visits in the period is marked Small audience: its rates can swing a lot, so compare with care.
Audience comparison
Key metrics per audience, indexed against all visits: Conversion rate, Average order value, Revenue per visit, Pages per visit and Bounce rate. ×1.0 means on par with all visits. Green is better than all visits, red is worse.
Share of visits vs share of purchases or revenue
An audience to the right of its visit share brings in more than its share of traffic.
Audience trend
The selected metric per audience over time. The dashed line is all visits.
Breakdowns by audience
Each audience's visits split by Traffic source, Device, Browser or OS, so every audience adds up to 100%. ▲▼ marks values clearly above or below all visits.
How audiences are counted
Built-in audiences count per visit, by the visitor's state during that visit.
Saved audiences count every visit by the people who are in the audience today.
Data reaches back at most 92 days.
If the selected accounts have revenue in different currencies, revenue is not added up.
Troubleshooting
"This site does not track logged-in visitors."
Set up Logged-in detection under Settings > Customization > Logged-in detection to compare logged-in visitors.
"Login detection failed on X% of visits"
These visits reported no login state. Check your Logged-in detection setup.
"This audience could not be calculated."
Check that the audience's filters can be calculated for past visits (see Audiences that can't be compared above).